Comments on: Everything You Need to Know About Ad Position in AdWords

By: Gregg Meade

Gregg Meade — Wed, 15 May 2013 16:01:00 +0000

Some great insights here… Thanks, Sarah!

By: Fernando Bernardino

Fernando Bernardino — Sat, 02 Feb 2013 07:30:00 +0000

Great post. Very informative. If only PPC/SEO wasn’t rocket science.

By: Anonymous

Anonymous — Thu, 02 Feb 2012 16:51:00 +0000

Seeking a little help.

I have a client who is targeting an audience with keywords that unfortunately align poorly with the ads and to a lesser degree with the landing page. Ex. The product is a fun things to do in Vegas and while “fun things to do in Vegas” is an area of focus, however other areas are people seeking information on a “show/conference in vegas”, “booking a cheap hotel room/airfare to vegas”, getting a “limo ride for a bachelor party in vegas”… “super bowl parties in las vegas” – they are all in the target, albeit out of the bullseye. And the quality scores are suffering. I am looking for a little direction here to optimize their standing.

By: Employment Contract

Employment Contract — Tue, 31 Jan 2012 16:27:00 +0000

Be realistic before you undrtake a new campaign and make sure you have a good reliable webmaster to fall back on at any time.

By: The Search vol 12: Top Online Marketing Articles for the Week

The Search vol 12: Top Online Marketing Articles for the Week — Tue, 31 Jan 2012 16:03:42 +0000

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By: Thomas J Stinson

Thomas J Stinson — Mon, 30 Jan 2012 19:43:00 +0000

Great post. You can also optimise the ad positions by setting up automatic bid rules that lower and raise bids. So raise bids by 10% if the ad starts to sag, etc..

Position 4 is the highest converting position for products and since Google instant and the right hand maps, position 1-2 is now the best converting position for service based businesses.

By: Anonymous

Anonymous — Mon, 30 Jan 2012 18:46:00 +0000

You make an interesting point about the Google Place listings, especially for a term like “brunch in LA,” which I would think would yield plenty of ads from local restaurants. I’m going to have to do some more research on Google’s Business and Places listings to see how they directly effect ad placement on SERPs. Thanks for the comment! Sounds like fodder for a future post

By: Doc W.

Doc W. — Mon, 30 Jan 2012 18:10:00 +0000

Thanks for the great article .. I have noticed these changes in Ad Position in the last month. Ive also noticed changes for restaurant related keywords … such as “Brunch in Los Angeles” . I often do not see any ads. The SERPS seem geared toward the Google Places listings .. but there is certainly alot of white space on the top, side & bottom for keywords that I would think had alot of PPC spend from businesses?

By: SearchCap: The Day In Search, January 27, 2012 | My Blog

SearchCap: The Day In Search, January 27, 2012 | My Blog — Sun, 29 Jan 2012 12:51:27 +0000

[...] Everything You Need to Know About Ad Position in AdWords, PPC Hero [...]

By: Everything You Need to Know About Ad Position in AdWords | PPC … | Loveridge Marketing

Fri, 27 Jan 2012 23:42:37 +0000

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