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Expand Your View on Google’s Quality Score and See Your Campaign Grow!Posted by Joe on October 14, 2007 in Google AdWords Quality Score |
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Our last blog series was a great success, so we thought we’d dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given day you can scan the industry forums and blogs (including our own!) and more than likely there will be some sort of chatter about this topic.
Every day this week we will look at the quality score from a different angle. In order to make strides towards improving your account, you have to have a broad vision of how the Quality Score affects you, as well as how you can affect your own Quality Score. This series will help expand your view of the Quality Score and enhance your performance!
Here are the hot topics we have in store:
Monday: Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Tuesday: 3 Components of the Google Quality Score Everyone Should Know
Wednesday: Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
Thursday: The Top 2 Ways Account History Affects Your Google Quality Score
Friday: In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
If 5 days of Quality Score information isn’t enough to satisfy, stay tuned for our Google AdWords Quality Score Guide! Coming Soon.
- PPC Hero Blog Series
- PPC Hero Has Been Nominated for 4 SEMMYs!
- Team Favorites
- Dissecting the Google AdWords Quality Score: See How it Actually Affects Your Account
- How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
October 15th, 2007 at 6:51 am
looking forward to it!
October 16th, 2007 at 1:39 pm
[...] This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It is essential that all advertisers understand that quality score is based on all components working harmoniously together. Look at it as if you were to construct a building. You have all your major components of putting together the building, but it’s not complete until everything has come together to form one solid structure. That structure provides stability, growth and a source of good ROI. Your keywords, landing page and ad text are the three most important components of quality score. [...]
October 17th, 2007 at 5:49 am
[...] Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. [...]
October 18th, 2007 at 6:14 am
[...] Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it was said that your account history doesn’t directly affect your quality score; however, they also insisted that your account history is incredibly important to the success of your campaigns. In this post I’d like to outline two theories on how your performance history may affect your quality score: moving VS. deleting and re-inserting keywords. [...]
October 19th, 2007 at 8:13 am
[...] All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series, and it is the culmination of a week’s worth of knowledge! [...]
October 22nd, 2007 at 9:54 am
[...] When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other – effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers. Consider the following: Ad copy is the only part of your PPC campaign that a searcher actually sees. A searcher does not see your keyword list, bids, day parting settings, or daily budget. Those precious few words that make up your ad copy are the only insight into your offer that a searcher uses to make the decision to click on your ad. [...]
October 26th, 2007 at 12:20 pm
[...] As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their own devices when comes to interpreting and interacting with this ranking system – that is, until recently. This week Google pulled back the curtain slightly so that we can peak inside the mechanics of the Quality Score, but some of the gears seem a bit faulty. [...]
October 31st, 2007 at 11:41 pm
[...] Joe/PPC Hero: Expand Your View on Google’s Quality Score and See Your Campaign Grow! (5-part series) [...]
November 5th, 2007 at 3:46 pm
[...] If you’re a professional SEM, chances are you’ve inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for you to prove the value of your services. The downside, however, is that these accounts are undoubtedly in shambles. When you add the wild card of Google AdWords Quality Score to your equation, this becomes an even bigger hurtle to jump. But don’t fret, with a little patience and careful consideration of your strategy, inheriting an AdWords account can work out just fine. [...]
December 4th, 2007 at 2:31 pm
[...] Google AdWords’ Quality Score is definitely a major issue for many advertisers. While you may not be able to immediately see the affects changes make to your Quality Score, quick fixes will definitely go a long way to getting your efforts started: [...]
January 15th, 2008 at 11:40 am
[...] Expand Your View on Google’s Quality Score and See Your Campaign Grow! Joe Kerschbaum, PPC Hero | 10/14/07 [...]
May 19th, 2008 at 12:41 pm
[...] Expand Your View on Google’s Quality Score and See Your Campaign Grow! Joe Kerschbaum, PPC Hero | 10/14/07 [...]