http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/ Heroic Feats of Pay Per Click Management Sat, 30 Aug 2008 12:02:02 +0000 http://wordpress.org/?v=2.6 http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-13371 PPC - All 2008 Nominees » SEMMYS.org Mon, 19 May 2008 18:41:31 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-13371 [...] Expand Your View on Google’s Quality Score and See Your Campaign Grow! Joe Kerschbaum, PPC Hero | 10/14/07 [...] [...] Expand Your View on Google’s Quality Score and See Your Campaign Grow! Joe Kerschbaum, PPC Hero | 10/14/07 [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-6294 SEMMYS Tue, 15 Jan 2008 17:40:30 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-6294 [...] Expand Your View on Google’s Quality Score and See Your Campaign Grow! Joe Kerschbaum, PPC Hero | 10/14/07 [...] [...] Expand Your View on Google’s Quality Score and See Your Campaign Grow! Joe Kerschbaum, PPC Hero | 10/14/07 [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-4683 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Quick Fixes to Some of PPC’s Most Common Problems: Part One Tue, 04 Dec 2007 20:31:48 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-4683 [...] Google AdWords’ Quality Score is definitely a major issue for many advertisers. While you may not be able to immediately see the affects changes make to your Quality Score, quick fixes will definitely go a long way to getting your efforts started: [...] [...] Google AdWords’ Quality Score is definitely a major issue for many advertisers. While you may not be able to immediately see the affects changes make to your Quality Score, quick fixes will definitely go a long way to getting your efforts started: [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-3528 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : 5 Things to Consider When Inheriting a Google AdWords Account Mon, 05 Nov 2007 21:46:03 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-3528 [...] If you’re a professional SEM, chances are you’ve inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for you to prove the value of your services. The downside, however, is that these accounts are undoubtedly in shambles. When you add the wild card of Google AdWords Quality Score to your equation, this becomes an even bigger hurtle to jump. But don’t fret, with a little patience and careful consideration of your strategy, inheriting an AdWords account can work out just fine. [...] [...] If you’re a professional SEM, chances are you’ve inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for you to prove the value of your services. The downside, however, is that these accounts are undoubtedly in shambles. When you add the wild card of Google AdWords Quality Score to your equation, this becomes an even bigger hurtle to jump. But don’t fret, with a little patience and careful consideration of your strategy, inheriting an AdWords account can work out just fine. [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-3296 October ‘07: Best Search/Marketing Posts » Small Business SEM Thu, 01 Nov 2007 05:41:07 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-3296 [...] Joe/PPC Hero: Expand Your View on Google’s Quality Score and See Your Campaign Grow! (5-part series) [...] [...] Joe/PPC Hero: Expand Your View on Google’s Quality Score and See Your Campaign Grow! (5-part series) [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-3104 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine Fri, 26 Oct 2007 18:20:31 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-3104 [...] As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their own devices when comes to interpreting and interacting with this ranking system - that is, until recently. This week Google pulled back the curtain slightly so that we can peak inside the mechanics of the Quality Score, but some of the gears seem a bit faulty. [...] [...] As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their own devices when comes to interpreting and interacting with this ranking system - that is, until recently. This week Google pulled back the curtain slightly so that we can peak inside the mechanics of the Quality Score, but some of the gears seem a bit faulty. [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-2931 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : See How Easily You Can Improve Your PPC Performance Mon, 22 Oct 2007 15:54:13 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-2931 [...] When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other - effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers.  Consider the following: Ad copy is the only part of your PPC campaign that a searcher actually sees. A searcher does not see your keyword list, bids, day parting settings, or daily budget. Those precious few words that make up your ad copy are the only insight into your offer that a searcher uses to make the decision to click on your ad. [...] [...] When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other - effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers.  Consider the following: Ad copy is the only part of your PPC campaign that a searcher actually sees. A searcher does not see your keyword list, bids, day parting settings, or daily budget. Those precious few words that make up your ad copy are the only insight into your offer that a searcher uses to make the decision to click on your ad. [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-2851 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics Fri, 19 Oct 2007 14:13:53 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-2851 [...] All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series, and it is the culmination of a week’s worth of knowledge! [...] [...] All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series, and it is the culmination of a week’s worth of knowledge! [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-2812 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : 2 Ways Account History Can Affect Your Quality Score Thu, 18 Oct 2007 12:14:26 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-2812 [...] Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it was said that your account history doesn’t directly affect your quality score; however, they also insisted that your account history is incredibly important to the success of your campaigns. In this post I’d like to outline two theories on how your performance history may affect your quality score: moving VS. deleting and re-inserting keywords. [...] [...] Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it was said that your account history doesn’t directly affect your quality score; however, they also insisted that your account history is incredibly important to the success of your campaigns. In this post I’d like to outline two theories on how your performance history may affect your quality score: moving VS. deleting and re-inserting keywords. [...]

]]> http://www.ppchero.com/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-2769 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take! Wed, 17 Oct 2007 11:49:17 +0000 http://www.ppchero.com/2007/10/14/expand-your-view-on-google%e2%80%99s-quality-score-and-see-your-campaign-grow/#comment-2769 [...] Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. [...] [...] Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. [...]

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