Comments on: Find Irrelevant Traffic Before It Finds You

By: international ppc

international ppc — Sun, 20 Feb 2011 20:36:51 +0000

This site is amazing and very simple or great. Amber great post I have been doing this for some time with Google my question to you though is this. As you point out though, the keyword tool is a very useful free tool in helping to identify irrelevant keywords. However, if you’re only relying on the search query reports you’re really only being reactive in preventing your ad from being shown and clicked on by irrelevant traffic.

By: Pointer Men's Basketball

Pointer Men's Basketball — Sat, 30 Oct 2010 11:06:29 +0000

You you should make changes to the webpage title Find Irrelevant Traffic Before It Finds You | The Adventures of PPC Hero to something more specific for your webpage you make. I liked the blog post all the same.

By: Vista Performance

Vista Performance — Sun, 07 Mar 2010 17:24:48 +0000

This is a very informative post. Thanks for sharing it.

By: Jamil Kassam

Jamil Kassam — Sun, 28 Feb 2010 18:43:12 +0000

Good post, anyone managing a large PPC campaign needs to be pay strict attention to negatives to cut out bad traffic, capture traffic at a cheaper rate and generally improve performance.

I would be hestitant about using a generic set of keywords as negatives also. Many people in retail think the term ‘free’ is a good term to have as a negative keyword however if you’ve set this at a broad match level then you won’t show for people searching for ‘xxx with free delivery’ for example so beware!

@Kevin – it’s only in the last few months that we’ve been getting the equivalent of search query reports from Yahoo (they refer to them as SPM reports). Slightly different to Google’s version but isn’t that always the case!

By: MAX

MAX — Fri, 26 Feb 2010 12:03:36 +0000

I think cheap is not a good negative keyword. if the prices on your website are less than other competitors then cheap is very good keyword. it converts very well.

By: Ryan Jones

Ryan Jones — Thu, 25 Feb 2010 17:16:56 +0000

I’m all for researching negative keywords in advance, though I’d be a bit wary of having a list of generic negatives…I have accounts where ‘free’, ‘cheap’, and (I’m afraid to say) ‘sex’ are all relevant.

Great tip about asking for a Yahoo search query report though – I had no idea that was an option!

By: Kevin chamberlin

Kevin chamberlin — Thu, 25 Feb 2010 15:36:16 +0000

Amber great post I have been doing this for some time with Google my question to you though is this. What do I have to say to get my “Yahoo rep to give me search query reports” I have asked this question only to get the following “they do not exist in Yahoo”. Now his title is a senior account executive & media planner and he stated he could and has been assisting, or as I call it the go between for my search programs. Should I be requesting a different search account rep? If so where can I start. Yahoo has never been great in their customer support in the last 5 years I have worked with them. I find 90% + of Yahoo search info. here on PPC hero.com and your company should get and hope they do a big kick back from Yahoo.

By: Nathan L.

Nathan L. — Thu, 25 Feb 2010 13:21:45 +0000

Great usable information.

Our adsense rep had started us off with a list of negative keywords, but using the keyword tool you mentioned I found several more negatives that I believe will save us a lot of advertising dollars!

Thank you!

By: Alan Mitchell

Alan Mitchell — Thu, 25 Feb 2010 06:07:35 +0000

Good tip Amber,

‘Free’, ‘jobs’ and ‘careers’ are often usual culprits, although what counts a relevant will of course depend on the industry in which the business operates.

As you point out though, the keyword tool is a very useful free tool in helping to identify irrelevant keywords. Simply entering your desired keywords and seeing what Google thinks are synonymous keywords helps brainstorm ideas for negative keywords before a campaign goes live.

Cheers,
Alan