Comments on: Yes Friends, Google AdWords’ Search Partners Includes Parked Domains

By: Herman

Herman — Wed, 10 Jun 2009 10:47:46 +0000

Interesting post, keep the good stuff coming, good content appreciated!

By: Hiren Desai

Hiren Desai — Wed, 03 Jun 2009 05:29:17 +0000

@ Dave C

Dave I would like you to know that google does not entertain parked domain arbitraging hence whenever you will try and promote your parked domains with google, the moment it crawls the content it will come to know that its a parked page and your quality score will be dropped immediately irrespective of how targeted and rich keywords you have selected.

This is what my knowledge is about parked domain promotion. Anyone if finds this reply half true or wrong, please feel free to reply to this.

Regards,
Hiren D.

By: Dave C

Dave C — Sun, 31 May 2009 21:56:22 +0000

Hi John, You say you work with adwords every day so I have been looking for someone who can answer a question.

I’ve worked with adwords for years but can’t figure out why, every time I run adwords to a parked page like UsedCarsOnline.org or yBuyGold.com it runs for anywhere from a few minutes to a few days with a good quality score and then all the sudden at some point the score falls down so far the ad quits running and adwords wants a much higher minimum bid to continue. I run very specific, targeted ads and keywords

I know these two examples have not much if any content but even if I add a lot of good original keyword rich content to the landing page adwords still gives me a poor score after a few days.

So my question to you is: What can I do to maintain a good quality score with adwords campaigns for long periods of time with these parked landers instead of just 3 days or so?

Thanks,

Dave

By: Kevin

Kevin — Mon, 27 Apr 2009 18:46:39 +0000

My next question qould be to find out if this is confined to broad matching terms only. I can’t imagine how they could justify this with phrase or exact match.

By: tonywims

tonywims — Fri, 24 Apr 2009 22:11:18 +0000

Sometimes those parked domains convert really well. Make sure you track conversions from them before you just shut them off lol.

By: Richard Ball

Richard Ball — Fri, 24 Apr 2009 14:56:17 +0000

Thanks, John. It’s important for advertisers to understand that AdSense for Domains spans *both* the AdWords search and content networks.

By: Craig Scott

Craig Scott — Fri, 24 Apr 2009 13:09:54 +0000

I’m sure these clicks work for only a few advertisers. But if the keywords generating the ads are from the URL itself it can’t be that bad. The comment on typo bids was a helpful insight.

By: Hiren

Hiren — Fri, 24 Apr 2009 09:32:34 +0000

This is very smart move by Google. After banning Parked Domain Arbitraging and banning parked domain to get listed on SERP, Google has to make a way for a huge domain parking lobby and the revenue Google getting from their. I always thought that Google will definitely compensate their banning against parked domains and there will be a back door entry after all there is soooo much of revenue in domain parking that even a big bully can’t ignore the fact

By: Olivier

Olivier — Fri, 24 Apr 2009 00:02:26 +0000

Hey John,

This is very valuable. I really learned something here. Who would have thought that Google would include parked&error pages in the Search Partner network or in other words OUTSIDE of the content network. Wow! And you are right, while I was running placement Perf. Reports for my Content Campaigns, it never occurred to me doing so for the ‘Search’ campaigns until I read your article. And yes, several parked domains showed up… I tested it for ‘last month’. It seems to be no big deal since it only generated 32 clicks (and 1 conversion) for the account concerned out of a total of 22,355 ‘Search’ clicks for the account as a whole, excluding content. Yet it is another way to further refine the campaigns. In my experience, parked domains sometimes do very well, especially if they are variations of the account’s root URL (basically typosquatters) since people visiting those domains are typically ‘direct’ customers who happened to have misspelled your domain name. It is the equivalent almost of bidding on your own brand/domain name on Google Search. Anyway, wonderful information, truly advanced and one of the few instances where I have discovered a blog with true PPC information nuggets.