Comments on: From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine! http://www.ppchero.com/from-19-leads-to-95-turn-your-ppc-account-into-a-lead-generating-machine/ Heroic Feats of Pay Per Click Management Tue, 06 Jan 2009 10:33:07 +0000 http://wordpress.org/?v=2.6.5 By: Amber http://www.ppchero.com/from-19-leads-to-95-turn-your-ppc-account-into-a-lead-generating-machine/#comment-13438 Amber Thu, 22 May 2008 13:00:44 +0000 http://www.ppchero.com/2008/05/21/from-19-leads-to-95-turn-your-ppc-account-into-a-lead-generating-machine/#comment-13438 I mean for each and every keyword in your account, use all three match types. I found at one point I was desperate to drive more traffic, and I used this strategy, and it worked. I immediately saw an increase in clicks and certain keywords would generate more leads on exact match or phrase over broad or vise versa. Once you determine which keyword is generating the leads, you can then delete the non-performing keywords in other match types if you'd like. I hope that helps! Thanks for reading Melissa! I mean for each and every keyword in your account, use all three match types. I found at one point I was desperate to drive more traffic, and I used this strategy, and it worked. I immediately saw an increase in clicks and certain keywords would generate more leads on exact match or phrase over broad or vise versa. Once you determine which keyword is generating the leads, you can then delete the non-performing keywords in other match types if you’d like. I hope that helps!

Thanks for reading Melissa!

]]> By: Melissa http://www.ppchero.com/from-19-leads-to-95-turn-your-ppc-account-into-a-lead-generating-machine/#comment-13431 Melissa Thu, 22 May 2008 08:10:23 +0000 http://www.ppchero.com/2008/05/21/from-19-leads-to-95-turn-your-ppc-account-into-a-lead-generating-machine/#comment-13431 Great post, just 1 little query... When it comes to Match type and using all 3 options (namely-phrase, exact and broad).. do you mean for each keyword? or different match types for different keywords in an adgroup? Great post, just 1 little query…
When it comes to Match type and using all 3 options (namely-phrase, exact and broad).. do you mean for each keyword? or different match types for different keywords in an adgroup?

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