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	<title>Comments on: Generate Extra Revenue this Holiday Season with These 5 PPC Tips</title>
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	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Amber</title>
		<link>http://www.ppchero.com/generate-extra-revenue-this-holiday-season-with-these-5-ppc-tips/comment-page-1/#comment-55051</link>
		<dc:creator>Amber</dc:creator>
		<pubDate>Fri, 02 Oct 2009 14:14:40 +0000</pubDate>
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		<description>@Matt, I think if you have the budget to test out general holiday terms you should at least try it. I had tested keywords like, &#039;gifts under $25&#039; or &#039;gifts for her&#039; adn they worked out well, but only because I took them to a very specific page of my site that listed gift ideas under $25 and for her only.</description>
		<content:encoded><![CDATA[<p>@Matt, I think if you have the budget to test out general holiday terms you should at least try it. I had tested keywords like, &#8216;gifts under $25&#8242; or &#8216;gifts for her&#8217; adn they worked out well, but only because I took them to a very specific page of my site that listed gift ideas under $25 and for her only.</p>
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		<title>By: SearchCap: The Day In Search, September 30, 2009</title>
		<link>http://www.ppchero.com/generate-extra-revenue-this-holiday-season-with-these-5-ppc-tips/comment-page-1/#comment-54864</link>
		<dc:creator>SearchCap: The Day In Search, September 30, 2009</dc:creator>
		<pubDate>Wed, 30 Sep 2009 21:26:24 +0000</pubDate>
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		<description>[...] Generate Extra Revenue this Holiday Season with These 5 PPC Tips, PPC Hero [...]</description>
		<content:encoded><![CDATA[<p>[...] Generate Extra Revenue this Holiday Season with These 5 PPC Tips, PPC Hero [...]</p>
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		<title>By: Matt Umbro</title>
		<link>http://www.ppchero.com/generate-extra-revenue-this-holiday-season-with-these-5-ppc-tips/comment-page-1/#comment-54857</link>
		<dc:creator>Matt Umbro</dc:creator>
		<pubDate>Wed, 30 Sep 2009 20:54:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=4160#comment-54857</guid>
		<description>Hi Amber,

Couldn&#039;t agree more with your post.  Holiday campaigns are the most exciting and rewarding campaigns one can run.

How do you feel about bidding on holiday related terms?  Generally, terms like &quot;holiday gift ideas&quot; and &quot;christmas gifts&quot; will bring many impressions, but not necessarily more visitors.  Do you think it is wise to bid on these generic terms or stick with what is making you revenue?</description>
		<content:encoded><![CDATA[<p>Hi Amber,</p>
<p>Couldn&#8217;t agree more with your post.  Holiday campaigns are the most exciting and rewarding campaigns one can run.</p>
<p>How do you feel about bidding on holiday related terms?  Generally, terms like &#8220;holiday gift ideas&#8221; and &#8220;christmas gifts&#8221; will bring many impressions, but not necessarily more visitors.  Do you think it is wise to bid on these generic terms or stick with what is making you revenue?</p>
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