Comments on: What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing http://www.ppchero.com/geo-targeting-in-adwords-and-ysm/ Heroic Feats of Pay Per Click Management Tue, 07 Oct 2008 15:13:36 +0000 http://wordpress.org/?v=2.6 By: dan http://www.ppchero.com/geo-targeting-in-adwords-and-ysm/#comment-20699 dan Tue, 07 Oct 2008 12:59:29 +0000 http://www.ppchero.com/2007/12/11/geo-targeting-in-adwords-and-ysm/#comment-20699 Google recently changed it's Quality Score calculation. The most troublesome change for the Quality Score calculated per search is geo-targeting. Adwords will boost Quality Scores for ads in the same geographic region as the consumer. Better Quality Scores mean higher ad positions. As a consumer, I would imagine the appeal of the internet is being able to view products and services from outside your local area. Now Google is going to shut that down, and show ads only from your local area. Google recently changed it’s Quality Score calculation. The most troublesome change for the Quality Score calculated per search is geo-targeting. Adwords will boost Quality Scores for ads in the same geographic region as the consumer. Better Quality Scores mean higher ad positions.

As a consumer, I would imagine the appeal of the internet is being able to view products and services from outside your local area. Now Google is going to shut that down, and show ads only from your local area.

]]> By: How to Use Google’s Insights for Search to Improve Your PPC Management | Razvan Alexa http://www.ppchero.com/geo-targeting-in-adwords-and-ysm/#comment-17776 How to Use Google’s Insights for Search to Improve Your PPC Management | Razvan Alexa Mon, 18 Aug 2008 23:47:27 +0000 http://www.ppchero.com/2007/12/11/geo-targeting-in-adwords-and-ysm/#comment-17776 [...] of the strongest weapons in your PPC arsenal is geo-targeting. Simply put, the ability to aim specific keywords and ads to any single region, city, state or [...] [...] of the strongest weapons in your PPC arsenal is geo-targeting. Simply put, the ability to aim specific keywords and ads to any single region, city, state or [...]

]]> By: Birmingham Small Business.com » Marketing & Sales » Local Search Geo-Targeting 101 for Small Businesses http://www.ppchero.com/geo-targeting-in-adwords-and-ysm/#comment-14104 Birmingham Small Business.com » Marketing & Sales » Local Search Geo-Targeting 101 for Small Businesses Mon, 09 Jun 2008 15:48:08 +0000 http://www.ppchero.com/2007/12/11/geo-targeting-in-adwords-and-ysm/#comment-14104 [...] PPC advertiser should have a solid understanding of the subtle differences between the two tools. More… Tagged as: local search, small [...] [...] PPC advertiser should have a solid understanding of the subtle differences between the two tools. More… Tagged as: local search, small [...]

]]> By: boris http://www.ppchero.com/geo-targeting-in-adwords-and-ysm/#comment-6004 boris Fri, 04 Jan 2008 23:53:03 +0000 http://www.ppchero.com/2007/12/11/geo-targeting-in-adwords-and-ysm/#comment-6004 Geo-targeting rules whether you are using PPC or not! It's the easy way to the top of the search pile for local business websites. Geo-targeting rules whether you are using PPC or not! It’s the easy way to the top of the search pile for local business websites.

]]> By: Why Local Search Ruled the World Last Week » Small Business SEM http://www.ppchero.com/geo-targeting-in-adwords-and-ysm/#comment-5163 Why Local Search Ruled the World Last Week » Small Business SEM Sun, 16 Dec 2007 20:51:43 +0000 http://www.ppchero.com/2007/12/11/geo-targeting-in-adwords-and-ysm/#comment-5163 [...] John Lee: What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing This is a quick and painless (and terrific) introduction to using geo-targeting in a PPC campaign. It’s perfect for the small business that hasn’t yet dipped its toes in this aspect of search marketing. [...] [...] John Lee: What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing This is a quick and painless (and terrific) introduction to using geo-targeting in a PPC campaign. It’s perfect for the small business that hasn’t yet dipped its toes in this aspect of search marketing. [...]

]]> By: links for 2007-12-12 | The Marketing Technology Blog http://www.ppchero.com/geo-targeting-in-adwords-and-ysm/#comment-4984 links for 2007-12-12 | The Marketing Technology Blog Wed, 12 Dec 2007 15:30:54 +0000 http://www.ppchero.com/2007/12/11/geo-targeting-in-adwords-and-ysm/#comment-4984 [...] The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. (tags: advertising geotargeting adwords) [...] [...] The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. (tags: advertising geotargeting adwords) [...]

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