Comments on: Get Your PPC Questions Answered By a Googler, In Person! http://www.ppchero.com/get-your-ppc-questions-answered-by-a-googler-in-person/ Heroic Feats of Pay Per Click Management Sun, 07 Sep 2008 18:48:11 +0000 http://wordpress.org/?v=2.6 By: Garry http://www.ppchero.com/get-your-ppc-questions-answered-by-a-googler-in-person/#comment-1385 Garry Thu, 09 Aug 2007 14:30:36 +0000 http://www.ppchero.com/2007/08/03/get-your-ppc-questions-answered-by-a-googler-in-person/#comment-1385 This might be interesting to ask your Googler. I'd love to see whether there answer is the same as mine. Here goes: I've always had a suspicion that regardless of what kind of keyword matches you specify, Google will favor one ad as opposed to another depending on other factors. My suspicions were confirmed with the introduction of the search query performance report. Quality score, max cpc bid, and CTR all come into play, but what are the most important factors that contribute to search query ad matches? This might be interesting to ask your Googler. I’d love to see whether there answer is the same as mine. Here goes:

I’ve always had a suspicion that regardless of what kind of keyword matches you specify, Google will favor one ad as opposed to another depending on other factors. My suspicions were confirmed with the introduction of the search query performance report. Quality score, max cpc bid, and CTR all come into play, but what are the most important factors that contribute to search query ad matches?

]]> By: Phil http://www.ppchero.com/get-your-ppc-questions-answered-by-a-googler-in-person/#comment-1335 Phil Mon, 06 Aug 2007 15:54:26 +0000 http://www.ppchero.com/2007/08/03/get-your-ppc-questions-answered-by-a-googler-in-person/#comment-1335 Well, it's not really a question. More of something I'd like to see. That is for PPA ads reporting similar to what is now being offered for PPC Content where a list of referrers is available. In other words show us where our PPA ads our being displayed - then let us judge whether we want ads in those places or not. Well, it’s not really a question. More of something I’d like to see. That is for PPA ads reporting similar to what is now being offered for PPC Content where a list of referrers is available. In other words show us where our PPA ads our being displayed - then let us judge whether we want ads in those places or not.

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