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Get Your PPC Questions Answered By a Googler, In Person!Posted by John on August 3, 2007 in Google AdWords |
At the end of August, our company’s dedicated Google AdWords representatives will be paying us a visit. We will have several hours of uninterrupted face-time with these fine folks to learn as much as we can about AdWords. Naturally, we have a lengthy laundry list of questions just waiting for this opportunity. But before we finalize this list, we wanted to give all of our readers (yes, you!) the opportunity to pass along your burning questions.
Please leave us a comment with your AdWords-specific PPC question(s) and we will pick the best ones to include in our “Googler interrogation” (well, maybe that’s a bit of a stretch). We will be accepting your questions until Wednesday, August 8th at 12:00 PM (EST). After the meeting we will post a synopsis of our discussions with the Googlers and include as many direct quotes as we are allowed.
August 6th, 2007 at 9:54 am
Well, it’s not really a question. More of something I’d like to see. That is for PPA ads reporting similar to what is now being offered for PPC Content where a list of referrers is available. In other words show us where our PPA ads our being displayed - then let us judge whether we want ads in those places or not.
August 9th, 2007 at 8:30 am
This might be interesting to ask your Googler. I’d love to see whether there answer is the same as mine. Here goes:
I’ve always had a suspicion that regardless of what kind of keyword matches you specify, Google will favor one ad as opposed to another depending on other factors. My suspicions were confirmed with the introduction of the search query performance report. Quality score, max cpc bid, and CTR all come into play, but what are the most important factors that contribute to search query ad matches?