Comments on: Getting PPC Advice from Yahoo!? Take the Good with the Bad http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/ Heroic Feats of Pay Per Click Management Tue, 06 Jan 2009 21:22:12 +0000 http://wordpress.org/?v=2.6.5 By: FOST » Blog Archive » The Big List of PPC Resources & Articles http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-25559 FOST » Blog Archive » The Big List of PPC Resources & Articles Fri, 26 Dec 2008 12:51:24 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-25559 [...] PPC Hero on following Yahoo’s PPC advice [...] [...] PPC Hero on following Yahoo’s PPC advice [...]

]]> By: The Big List of PPC Resources & Articles | The Marketr http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-25186 The Big List of PPC Resources & Articles | The Marketr Sun, 21 Dec 2008 13:19:51 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-25186 [...] PPC Hero on following Yahoo’s PPC advice [...] [...] PPC Hero on following Yahoo’s PPC advice [...]

]]> By: John http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-15394 John Mon, 07 Jul 2008 15:39:23 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-15394 @ Shuyler, By "aggressive" do you mean in terms of bidding? It may just be the industries I'm advertising for, but Google remains the most competitive search engine for me. For certain terms (general terms usually), I have to bid 2-3X higher in Google for strong ad positions. But when looking at Google/Yahoo! in relation to traffic, it is much more difficult to get volume from Yahoo!. @ Shuyler,

By “aggressive” do you mean in terms of bidding? It may just be the industries I’m advertising for, but Google remains the most competitive search engine for me. For certain terms (general terms usually), I have to bid 2-3X higher in Google for strong ad positions. But when looking at Google/Yahoo! in relation to traffic, it is much more difficult to get volume from Yahoo!.

]]> By: Shuyler http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-15124 Shuyler Thu, 03 Jul 2008 22:52:31 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-15124 I have been somewhat impressed with the attention I get from Yahoo, especially compared with what I get from Google. My rep is responsive and eager, though I do have to be vigilant about him rationalizing an increased monthly spend, of course. :-) I have found it interesting how the relative scarcity of traffic on Yahoo v. Google for certain terms affects my strategy; with Google i'm just dipping into this massive pool but with Yahoo, I feel like I have to be more aggressive. I have been somewhat impressed with the attention I get from Yahoo, especially compared with what I get from Google. My rep is responsive and eager, though I do have to be vigilant about him rationalizing an increased monthly spend, of course. :-) I have found it interesting how the relative scarcity of traffic on Yahoo v. Google for certain terms affects my strategy; with Google i’m just dipping into this massive pool but with Yahoo, I feel like I have to be more aggressive.

]]> By: What’s a Yahoo PPC Webinar Worth to You? http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13757 What’s a Yahoo PPC Webinar Worth to You? Mon, 02 Jun 2008 14:04:01 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13757 [...] they’ve been running a webinar series for making the most out of your campaigns, which, as PPC Hero cares to point out in good detail, can be a mixed bag of [...] [...] they’ve been running a webinar series for making the most out of your campaigns, which, as PPC Hero cares to point out in good detail, can be a mixed bag of [...]

]]> By: John http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13478 John Fri, 23 May 2008 20:52:34 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13478 @ Michael, Yeah, yeah, alright... I have received decent advice from my Yahoo reps (with specific instructions). Before I had dedicated reps, however, the advice I received from general support staff was far worse than the YSM blog post. I'd be interested to know who, exactly, writes for the YSM Blog? @ Kerstin, Thanks for commenting! You hit the nail on the head - contradictory and nonsensical. 'Nuff said! @ Michael,

Yeah, yeah, alright… I have received decent advice from my Yahoo reps (with specific instructions). Before I had dedicated reps, however, the advice I received from general support staff was far worse than the YSM blog post. I’d be interested to know who, exactly, writes for the YSM Blog?

@ Kerstin,
Thanks for commenting! You hit the nail on the head - contradictory and nonsensical. ‘Nuff said!

]]> By: Kerstin http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13472 Kerstin Fri, 23 May 2008 13:09:28 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13472 I was very confused over a lot of these points. Sure, we need to educate the newer SEMs and help them navigate different PPC engines, but the whole post seemed to contradict itself, especially with the salesy issue. Totally agree with you about the ampersand - I don't believe it has any bearing on how "professional" it looks. I was very confused over a lot of these points. Sure, we need to educate the newer SEMs and help them navigate different PPC engines, but the whole post seemed to contradict itself, especially with the salesy issue.

Totally agree with you about the ampersand - I don’t believe it has any bearing on how “professional” it looks.

]]> By: michaelportent http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13426 michaelportent Wed, 21 May 2008 23:54:00 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13426 Ya know, I can't speak for Yahoo's SM Blog (as I don't subscribe), but when it comes to Yahoo's actual PPC reps, they're pretty good at optimization - especially if you give them specific directions. They should get those guys to write their blog. Oh yeah, they're too busy working. Damn. Ya know, I can’t speak for Yahoo’s SM Blog (as I don’t subscribe), but when it comes to Yahoo’s actual PPC reps, they’re pretty good at optimization - especially if you give them specific directions.

They should get those guys to write their blog. Oh yeah, they’re too busy working. Damn.

]]> By: John http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13415 John Wed, 21 May 2008 18:07:41 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13415 @ Sam, Focusing on the customer is certainly priority #1. That's great advice, but I was left wanting more! And yes, all of the search engines are guilty of making recommendations that benefit their pocketbook. And perhaps Google has been more successful at this then anyone... Lately I have felt that I consistently get mediocre advice from Yahoo! and this blog post pushed me over the edge. Give me a few more weeks and I may be turning my claws on Google. : ) @ Sam,

Focusing on the customer is certainly priority #1. That’s great advice, but I was left wanting more! And yes, all of the search engines are guilty of making recommendations that benefit their pocketbook. And perhaps Google has been more successful at this then anyone… Lately I have felt that I consistently get mediocre advice from Yahoo! and this blog post pushed me over the edge. Give me a few more weeks and I may be turning my claws on Google. : )

]]> By: Sam Stevens http://www.ppchero.com/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13412 Sam Stevens Wed, 21 May 2008 16:10:58 +0000 http://www.ppchero.com/2008/05/19/getting-ppc-advice-from-yahoo-take-the-good-with-the-bad/#comment-13412 Agreed, some of the YSM advice was perplexing! Everything I have read about PPC suggests that we SHOULD be "salesy." Let's not go overboard, but there are "hotwords," and facts can be boring. I do try to avoid ampersands, but if I need the characters, then they're in! I just think that they aren't very visually "pretty." “For best results, focus on the customer, not your company.” Perhaps they mean to use language that focuses on the user's problem, rather than blabbing on about us, us, us. This is consistent with advice that I follow. Google has also been guilty of making recommendations that benefit their pocketbook. The smart PPC marketer sees through these attempts. Agreed, some of the YSM advice was perplexing!

Everything I have read about PPC suggests that we SHOULD be “salesy.” Let’s not go overboard, but there are “hotwords,” and facts can be boring.

I do try to avoid ampersands, but if I need the characters, then they’re in! I just think that they aren’t very visually “pretty.”

“For best results, focus on the customer, not your company.”

Perhaps they mean to use language that focuses on the user’s problem, rather than blabbing on about us, us, us. This is consistent with advice that I follow.

Google has also been guilty of making recommendations that benefit their pocketbook. The smart PPC marketer sees through these attempts.

]]>