One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account’s performance.  And of the PPC search engines, Google has cornered the market on reporting.  Within AdWords, there are 12 basic reporting templates.  Beyond that, there are countless options within each template for customizing the data your report will provide.

In my experience, I have found that the best PPC marketers are those who have learned to master the AdWords reports.  And each marketer has a particular favorite or a particular use for each report.  So, today I’m asking you to let me know which AdWords report is your favorite.  And don’t forget to explain your answer!

Here in a few days I will post a summary of the overall favorite AdWords report and some of the best “why” comments.  Stay tuned…

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