Comments on: Google Ad Planner Vs. AdWords Placement Tool: Which provides better sites to target?

By: Jun

Jun — Tue, 07 Dec 2010 00:27:26 +0000

Sounds to me like Ad Planner did a better job.

By: Backlinking Secrets

Backlinking Secrets — Mon, 26 Apr 2010 18:26:55 +0000

Backlinking Secrets…

If you are in the SEO business, you know that there is not enough time in the day to be able to get everything done. Much of SEO work includes writing fresh, unique content that you can post on your website that is keyword specific. Without this unique…

By: Ranjan Jena

Ranjan Jena — Thu, 11 Mar 2010 06:39:57 +0000

Thanks for the information. The examples were simple and easy to understand the objective behind it, and not just comparing the one tool over other, but how one tool can help other tool to filter your targeted results.

By: Younus

Younus — Fri, 11 Sep 2009 09:40:19 +0000

This is amazing information. I just learned about the ad planner tool a couple of days ago, and it makes me look at Google’s publisher network in completely different light.

Thanks for sharing!

By: Joe

Joe — Tue, 02 Sep 2008 16:07:22 +0000

Greetings:
Thanks for comment. Yes, I agree on the manual exclusions. You are very right about the user intent and content of the site. These have to in harmony with what you have to offer in your PPC ad text.
Thanks.

By: Asia SEO Guru

Asia SEO Guru — Sun, 31 Aug 2008 06:36:41 +0000

Hey Richard,

Nice review of Ad planner. Although I haven’t used it yet i would be cautious of automated solutions. I think the best way to go is manual exclusions. The best judge of relevance will always be a person reviewing the target site and asking questions like: What is the users intent when visiting this site? Is the content on this site high quality?

Also concerning that managers may push these tools as a selling point for their campaigns and neglect the fact that using them isn’t the best way to build a quality campaign.