Comments on: Google Ad Planner Vs. AdWords Placement Tool: Which provides better sites to target?

By: Ranjan Jena

Ranjan Jena — Thu, 11 Mar 2010 06:39:57 +0000

Thanks for the information. The examples were simple and easy to understand the objective behind it, and not just comparing the one tool over other, but how one tool can help other tool to filter your targeted results.

By: Younus

Younus — Fri, 11 Sep 2009 09:40:19 +0000

This is amazing information. I just learned about the ad planner tool a couple of days ago, and it makes me look at Google’s publisher network in completely different light.

Thanks for sharing!

By: Daniel Darden

Daniel Darden — Tue, 02 Sep 2008 21:20:17 +0000

Great information, I’m a Winemaker in Napa Valley California and I am starting to create my own Cult wine. And as they say “Marketing is the key”.

Thanks again for the information.
Daniel Darden URL: http://www.danieldarden.com/

By: Joe

Joe — Tue, 02 Sep 2008 16:07:22 +0000

Greetings:
Thanks for comment. Yes, I agree on the manual exclusions. You are very right about the user intent and content of the site. These have to in harmony with what you have to offer in your PPC ad text.
Thanks.

By: Asia SEO Guru

Asia SEO Guru — Sun, 31 Aug 2008 06:36:41 +0000

Hey Richard,

Nice review of Ad planner. Although I haven’t used it yet i would be cautious of automated solutions. I think the best way to go is manual exclusions. The best judge of relevance will always be a person reviewing the target site and asking questions like: What is the users intent when visiting this site? Is the content on this site high quality?

Also concerning that managers may push these tools as a selling point for their campaigns and neglect the fact that using them isn’t the best way to build a quality campaign.