Comments on: Google Confirms Conversion Rates Have No Effect on Quality Score

By: Erica

Erica — Thu, 04 Dec 2008 22:07:49 +0000

@ Joey

As Amber said test to find the best performing ad but always keep testing. Once you’ve gotten rid of the least performing ad through up another one to see if you can top the previous better one. Test, Test, Test- it’s hard to go wrong.

By: Puppy’s Picks - SES Coverage 12/03/08 | Seo Services, LLC - Indiana based search engine optimization consultant

Thu, 04 Dec 2008 21:51:55 +0000

[...] you are one of those folks who thinks your conversion rate has an impact on the Quality Score of your Google AdWords campaign, you may want to read a post over at The Adventures of PPC Hero [...]

By: Amber

Amber — Thu, 04 Dec 2008 20:54:47 +0000

Hi Joey, I like to test as many ads as I can come up with new verbiage. Not to go overboard of course, you do’nt need 7 or more ads running necessarily. But I do a lot of A/B split testing where I have two identical ads running, but only one word or one call to action is changed, and see which one performs best. Then I’ll know to stick with that one call to action throughout all of my ads if it performs better than the rest.

By: Joey

Joey — Thu, 04 Dec 2008 19:40:27 +0000

Why test 4-5 ads? Do only 2-3 and have real goood CTR and dump the non performing ones?

By: Amber

Amber — Thu, 04 Dec 2008 16:40:46 +0000

Andrew and Asia – Thanks so much! I too am glad they finally came out with it. Why are people always trying to game the system? : ) Thanks for reading!

By: Asia SEO Guru

Asia SEO Guru — Thu, 04 Dec 2008 15:14:27 +0000

Great Info, I often wondered if it effected quality score.

Good to get an answer.

By: Ian

Ian — Thu, 04 Dec 2008 15:10:35 +0000

Thanks Amber, I’ll give it a go.

By: Andrew Komack

Andrew Komack — Thu, 04 Dec 2008 14:54:46 +0000

Hi Amber – nice summary of the factors that DO affect Quality Score! I always wondered when/if Google would come out and say if conversion rates would be counted. Glad they decided not to include this factor, because as they say themselves, people could try and game the system with an easy conversion action. I submitted your post to Stumbleupon because I thought it was a great summary.

By: Amber

Amber — Thu, 04 Dec 2008 14:47:56 +0000

Hi Ian, yes, you should absolutely still set your ad delivery to rotate over optimize so you can test which ads will deliver the best conversion rates. At that point, instead of pausing ads with a low CTR, I would only pause ads with the lowest conversion rate.

By: Ian

Ian — Thu, 04 Dec 2008 14:15:01 +0000

If you’re optimising your campaign to a CPA figure, is it still advisable to set the ad delivery to “rotate” rather than “optimise” or does this have no effect?