Comments on: Google Launched Comparison Ads http://www.ppchero.com/google-launched-comparison-ads/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Robert Phillips http://www.ppchero.com/google-launched-comparison-ads/comment-page-1/#comment-59136 Robert Phillips Tue, 10 Nov 2009 14:24:03 +0000 http://www.ppchero.com/?p=4289#comment-59136 I admit that with launch of comparison Ads by Google, other shopping search engines will have huge setback. Everybody is looking for the tool like this so that, we can compare the deals and grab the one which is the best. It is also going to help vendors and business owners to reduce their advertising cost since, it has got the feature pay-per-lead model. Thanks for keeping me informed Carie. I admit that with launch of comparison Ads by Google, other shopping search engines will have huge setback. Everybody is looking for the tool like this so that, we can compare the deals and grab the one which is the best. It is also going to help vendors and business owners to reduce their advertising cost since, it has got the feature pay-per-lead model. Thanks for keeping me informed Carie.

]]> By: Vincent van der Lubbe http://www.ppchero.com/google-launched-comparison-ads/comment-page-1/#comment-58744 Vincent van der Lubbe Thu, 05 Nov 2009 23:27:01 +0000 http://www.ppchero.com/?p=4289#comment-58744 I think this is going to be revolutionary: Google is going down the decision tree from search to ultimate decision. And with it it will be greatly impacting the monetary value of its search and adwords ... So Google is pushing the "seamless experience" the CEO was talking about in the recent Forrester interview. The further they go down this road, the more Google becomes your indispensable aid in finding and getting things (done). No wonder they are also pushing their Google maps (finding things in space). They will probably add more and more services to help people on the search, find and decide quest. Enrich the experience, add value and make more money while doing so. What do you think? Vincent I think this is going to be revolutionary:

Google is going down the decision tree from search to ultimate decision. And with it it will be greatly impacting the monetary value of its search and adwords … So Google is pushing the “seamless experience” the CEO was talking about in the recent Forrester interview. The further they go down this road, the more Google becomes your indispensable aid in finding and getting things (done). No wonder they are also pushing their Google maps (finding things in space).

They will probably add more and more services to help people on the search, find and decide quest. Enrich the experience, add value and make more money while doing so.

What do you think?

Vincent

]]> By: David http://www.ppchero.com/google-launched-comparison-ads/comment-page-1/#comment-58741 David Thu, 05 Nov 2009 23:06:25 +0000 http://www.ppchero.com/?p=4289#comment-58741 In some ways its a bad thing, but more likely because its a potential game changer for all those lead generation companies that popped up because the larger players were too slow to move online... It has the potential to be expanded across other industries but i'm not sure how well it will work in other industries, i can see this being tied into Google Map Real Estate product and being successful. Since this is only in one sector with a limited number of advertisers it is likely that this will not have any effect yet. But it may make some larger advertisers think more if they want to build an online model that will have to directly compete with Google or continue to use their existing affiliate/lead generation company and just wait... In some ways its a bad thing, but more likely because its a potential game changer for all those lead generation companies that popped up because the larger players were too slow to move online…

It has the potential to be expanded across other industries but i’m not sure how well it will work in other industries, i can see this being tied into Google Map Real Estate product and being successful.

Since this is only in one sector with a limited number of advertisers it is likely that this will not have any effect yet. But it may make some larger advertisers think more if they want to build an online model that will have to directly compete with Google or continue to use their existing affiliate/lead generation company and just wait…

]]> By: Shawn Livengood http://www.ppchero.com/google-launched-comparison-ads/comment-page-1/#comment-58694 Shawn Livengood Thu, 05 Nov 2009 14:10:42 +0000 http://www.ppchero.com/?p=4289#comment-58694 I'm really interested to see how these Comparison Ads play out, myself. It seems like a creative way to solve the user intent problem that all of us PPC marketers deal with on a daily basis. There's a more detailed analysis on my blog: http://ppcwithoutpity.com/can-google-fix-the-user-intent-issue/. I’m really interested to see how these Comparison Ads play out, myself. It seems like a creative way to solve the user intent problem that all of us PPC marketers deal with on a daily basis. There’s a more detailed analysis on my blog: http://ppcwithoutpity.com/can-google-fix-the-user-intent-issue/.

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