Comments on: News Update: Google to Retire Position Preference Feature

By: Phokhong

Phokhong — Tue, 31 May 2011 12:24:00 +0000

The data is coming in. I get an email from a client asking why conversions went down in May vs. April. Nothing has changed except the average position of the keywords. I realized the position bidding was disabled early May. Our CR was cut in half. I don’t know about you, but to say, conversion doesn’t get affected by position is absolutely false and Google knows this, but; they have the right to do what they want. It’s apparent that the keywords are just going to get more expensive from now on.

By: Marcos Ametller

Marcos Ametller — Wed, 13 Apr 2011 20:09:00 +0000

I don’t feel comfortable using automated rules to control agv position. Is like paying less to a bus driver for driving too fast, I prefer to give a limitation to the engine. On the other hand all those impressions wasted when not controlled by position preference… what do I need my ads to appear below the 6th or 7th position?

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By: Bethany Bey

Bethany Bey — Fri, 08 Apr 2011 13:39:00 +0000

Hi Randy,

Here’s a link to a great post on Straight Up Search that walks through the keyword position automated rule Sarah mentioned: http://goo.gl/po64p

By: Sarah

Sarah — Fri, 08 Apr 2011 13:18:00 +0000

Thanks for the comment, Rob! I agree that it’s beneficial to be as hands on as possible with your accounts. In the end the removal of this feature probably won’t create a giant ripple in terms of account management, especially with the ability to create automated rules for those who relied more heavily on position preference.

By: Sarah

Sarah — Fri, 08 Apr 2011 13:11:00 +0000

Hi Randy – you can actually set up an automatic rule that will allow you to pause your keywords when your average position is above or below a specified value. If you’re on the Keywords tab in AdWords, you’ll find the option to create this rule in the Automate drop down menu. Hope that helps!

By: Rob Burns

Rob Burns — Fri, 08 Apr 2011 10:04:00 +0000

I was never totally convinced that the position preference feature did the job really well anyway. Especially in low demand and long tail searches where there are fewer advertisers and it was acceptable to have a lower position to make saving. Despite expressing a preference it seemed not to make a substantial amount of difference, so I tended to manage the bids more actively rather than rely on position preference. In that sense, it’s no great loss, but it does mean slightly more intensive management. For me that’s okay, I prefer being hands on to leaving it to automated – and I think that’s what my clients appreciate too. So it’s all good.

By: Randy

Randy — Fri, 08 Apr 2011 09:31:00 +0000

What about when bidding on Trademarked terms, when the Brand has requested that you don’t feature above position 3 for example? Inconvenience for sure!

By: News Update: Google to Retire Position Preference Feature | Iuvo

News Update: Google to Retire Position Preference Feature | Iuvo — Wed, 06 Apr 2011 23:30:56 +0000

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