http://www.ppchero.com/google-top-ad-placement-what-you-need-to-know/ Heroic Feats of Pay Per Click Management Thu, 20 Nov 2008 11:13:31 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/google-top-ad-placement-what-you-need-to-know/#comment-2149 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Reviewing Google’s Top Ad Placement One Month Later Mon, 01 Oct 2007 14:24:39 +0000 http://www.ppchero.com/2007/08/23/google-top-ad-placement-what-you-need-to-know/#comment-2149 [...] On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change had affected my average positions or any other important metrics. Within the scope of my initial comparison, all three ad groups had seen an obvious decrease in average position and click-through-rate despite remaining in the top 3 ad spots. [...] [...] On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change had affected my average positions or any other important metrics. Within the scope of my initial comparison, all three ad groups had seen an obvious decrease in average position and click-through-rate despite remaining in the top 3 ad spots. [...]

]]>