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	<title>Comments on: Google Updates AdWords Display URL Policy</title>
	<atom:link href="http://www.ppchero.com/google-updates-adwords-display-url-policy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
	<pubDate>Sat, 30 Aug 2008 11:52:22 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6</generator>
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		<title>By: No Joke: Adwords New Display URL Policy - Website Magazine - Website Magazine</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-17512</link>
		<dc:creator>No Joke: Adwords New Display URL Policy - Website Magazine - Website Magazine</dc:creator>
		<pubDate>Wed, 13 Aug 2008 20:07:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-17512</guid>
		<description>[...] Joke: Adwords New Display URL Policy   According to John at PPCHero.com, Google will start making some significant changes to their enforcement of display URL policies [...]</description>
		<content:encoded><![CDATA[<p>[...] Joke: Adwords New Display URL Policy   According to John at PPCHero.com, Google will start making some significant changes to their enforcement of display URL policies [...]</p>
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		<title>By: website design</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-14637</link>
		<dc:creator>website design</dc:creator>
		<pubDate>Mon, 23 Jun 2008 10:54:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-14637</guid>
		<description>Hello go through following references 

What about tracking URLs?
We do understand that many advertisers utilize tracking URLs within the destination field of their ads. Therefore, if the URL of your landing page matches that of your display URL, your ads will be approved.

For example:

Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--&#62; Landing page URL: www.google.com would be acceptable

Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--&#62; Landing page URL: www.trackingurl.com would not be acceptable

hope every thinnk get clear</description>
		<content:encoded><![CDATA[<p>Hello go through following references </p>
<p>What about tracking URLs?<br />
We do understand that many advertisers utilize tracking URLs within the destination field of their ads. Therefore, if the URL of your landing page matches that of your display URL, your ads will be approved.</p>
<p>For example:</p>
<p>Display URL: <a href="http://www.google.com/adwords" rel="nofollow">http://www.google.com/adwords</a><br />
Destination URL: <a href="http://www.trackingurl.com/google123" rel="nofollow">http://www.trackingurl.com/google123</a><br />
&#8211;&gt; Landing page URL: <a href="http://www.google.com" rel="nofollow">http://www.google.com</a> would be acceptable</p>
<p>Display URL: <a href="http://www.google.com/adwords" rel="nofollow">http://www.google.com/adwords</a><br />
Destination URL: <a href="http://www.trackingurl.com/google123" rel="nofollow">http://www.trackingurl.com/google123</a><br />
&#8211;&gt; Landing page URL: <a href="http://www.trackingurl.com" rel="nofollow">http://www.trackingurl.com</a> would not be acceptable</p>
<p>hope every thinnk get clear</p>
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		<title>By: Darlehen</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-13706</link>
		<dc:creator>Darlehen</dc:creator>
		<pubDate>Sat, 31 May 2008 23:24:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-13706</guid>
		<description>@ Chris

Could help you BUT a subdomain Google's sees often as a complete new domain. So better work perhaps with sub-directories that keep a bit of value...</description>
		<content:encoded><![CDATA[<p>@ Chris</p>
<p>Could help you BUT a subdomain Google&#8217;s sees often as a complete new domain. So better work perhaps with sub-directories that keep a bit of value&#8230;</p>
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		<title>By: John</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-11872</link>
		<dc:creator>John</dc:creator>
		<pubDate>Fri, 09 May 2008 19:43:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-11872</guid>
		<description>@ Chris

According to the official documentation at Google, mixing and matching sub-domains is allowed.  As long as the top level domain remains the same, you will be fine.

Display:  sitedomainame.com
Destination: affil1.sitedomainame.com</description>
		<content:encoded><![CDATA[<p>@ Chris</p>
<p>According to the official documentation at Google, mixing and matching sub-domains is allowed.  As long as the top level domain remains the same, you will be fine.</p>
<p>Display:  sitedomainame.com<br />
Destination: affil1.sitedomainame.com</p>
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		<title>By: Chris</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-9326</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Thu, 10 Apr 2008 19:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-9326</guid>
		<description>Hi,

Question then regarding sub-domains. If I were using affiliate sub domains like:

affil1.sitedomainame.com to affil1.sitedomainame.com
affil2.sitedomainame.com to affil2.sitedomainame.com
affil3.sitedomainame.com to affil3.sitedomainame.com

And they all ended at the same exact starting domains as illustrated above HOWEVER each domain had the very same content with the exception of minor changes. 

Would this be legal?</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>Question then regarding sub-domains. If I were using affiliate sub domains like:</p>
<p>affil1.sitedomainame.com to affil1.sitedomainame.com<br />
affil2.sitedomainame.com to affil2.sitedomainame.com<br />
affil3.sitedomainame.com to affil3.sitedomainame.com</p>
<p>And they all ended at the same exact starting domains as illustrated above HOWEVER each domain had the very same content with the exception of minor changes. </p>
<p>Would this be legal?</p>
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		<title>By: Daniel</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-8373</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Thu, 13 Mar 2008 20:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-8373</guid>
		<description>Thanks for this information. For many Adwords-Advertiser which work with redirections its important to know.</description>
		<content:encoded><![CDATA[<p>Thanks for this information. For many Adwords-Advertiser which work with redirections its important to know.</p>
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		<title>By: Mark Curtis</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-7425</link>
		<dc:creator>Mark Curtis</dc:creator>
		<pubDate>Fri, 22 Feb 2008 21:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-7425</guid>
		<description>John, I really enjoy your posts. Thanks.

A word of advice: When you change an ad (even if it's just the Display URL), Google sees it as a brand new ad, not a modified one. For this reason, you DO NOT want to do an account-wide find and replace for the Display URLs and just post the changes. Why? Because when you do this you are tossing out your ad history and starting fresh. This can negatively effect campaign performance (hence Google's warning on QS). So, for anyone who is changing display URLs throughout their accounts, I strongly recommend the following method:

Duplicate your ads that are currently running, changing the URLs on the new ads to conform to the Display URL policy, and run them side-by-side with your current ads for several weeks. This way, the new ads gain history WHILE maintaining the history of the old ads. Then, as you get closer to April 1st, pause the ads with the bad display URLs. By this time, your new ads will have some exposure, some history and will be trusted more than a couple of brand new ads flying solo.

Search Engine Roundtable explained the details of this last month:
http://www.seroundtable.com/archives/015983.html

You have 6 weeks. That's plenty of time. Trust me, you do not want to make  account-wide bulk changes to all of your ads...unless you're my competitors ;)</description>
		<content:encoded><![CDATA[<p>John, I really enjoy your posts. Thanks.</p>
<p>A word of advice: When you change an ad (even if it&#8217;s just the Display URL), Google sees it as a brand new ad, not a modified one. For this reason, you DO NOT want to do an account-wide find and replace for the Display URLs and just post the changes. Why? Because when you do this you are tossing out your ad history and starting fresh. This can negatively effect campaign performance (hence Google&#8217;s warning on QS). So, for anyone who is changing display URLs throughout their accounts, I strongly recommend the following method:</p>
<p>Duplicate your ads that are currently running, changing the URLs on the new ads to conform to the Display URL policy, and run them side-by-side with your current ads for several weeks. This way, the new ads gain history WHILE maintaining the history of the old ads. Then, as you get closer to April 1st, pause the ads with the bad display URLs. By this time, your new ads will have some exposure, some history and will be trusted more than a couple of brand new ads flying solo.</p>
<p>Search Engine Roundtable explained the details of this last month:<br />
<a href="http://www.seroundtable.com/archives/015983.html" rel="nofollow">http://www.seroundtable.com/archives/015983.html</a></p>
<p>You have 6 weeks. That&#8217;s plenty of time. Trust me, you do not want to make  account-wide bulk changes to all of your ads&#8230;unless you&#8217;re my competitors <img src='http://www.ppchero.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /></p>
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		<title>By: John</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-7364</link>
		<dc:creator>John</dc:creator>
		<pubDate>Wed, 20 Feb 2008 18:30:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-7364</guid>
		<description>Hello to all... Sorry for the delay in responding to everyone's comments.

As the discussion has unfolded since I broke this tid-bit last week, more information has come to light:
Google's Official Announcement:
http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html
Search Engine Land right-up:
http://searchengineland.com/080213-084231.php

In short - the "change" to the policy is really in the enforcement of the rules.  April 1st (not an April Fools joke) is the date Google set to begin their stricter stance.

Tom - 
I suppose that you could consider yourself a "free man" until April 1st - breaking the rules until that point.  Though I would strongly recommend against it.  The whole purpose of this forewarning was to give advertisers the time to make the right changes to their ads.  If you change now, your ads won't be shut off after the first of April.  Does that make sense?

Megan -
Google clarified quite a few points in their official announcement - one of which is in regards to sub domains.  As long as the "top-level domain" is intact (i.e. ppchero.com or google.com), you can substitute the sub-domain as you wish (ppchero.com, www.ppchero.com, blog.ppchero.com).

Thanks for the comments and trying to understand this update with me!</description>
		<content:encoded><![CDATA[<p>Hello to all&#8230; Sorry for the delay in responding to everyone&#8217;s comments.</p>
<p>As the discussion has unfolded since I broke this tid-bit last week, more information has come to light:<br />
Google&#8217;s Official Announcement:<br />
<a href="http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html" rel="nofollow">http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html</a><br />
Search Engine Land right-up:<br />
<a href="http://searchengineland.com/080213-084231.php" rel="nofollow">http://searchengineland.com/080213-084231.php</a></p>
<p>In short - the &#8220;change&#8221; to the policy is really in the enforcement of the rules.  April 1st (not an April Fools joke) is the date Google set to begin their stricter stance.</p>
<p>Tom -<br />
I suppose that you could consider yourself a &#8220;free man&#8221; until April 1st - breaking the rules until that point.  Though I would strongly recommend against it.  The whole purpose of this forewarning was to give advertisers the time to make the right changes to their ads.  If you change now, your ads won&#8217;t be shut off after the first of April.  Does that make sense?</p>
<p>Megan -<br />
Google clarified quite a few points in their official announcement - one of which is in regards to sub domains.  As long as the &#8220;top-level domain&#8221; is intact (i.e. ppchero.com or google.com), you can substitute the sub-domain as you wish (ppchero.com, <a href="http://www.ppchero.com" rel="nofollow">http://www.ppchero.com</a>, blog.ppchero.com).</p>
<p>Thanks for the comments and trying to understand this update with me!</p>
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		<title>By: Google AdWords To &#34;Strictly Enforce&#34; Display URL Policy &#124; Novelty SEO - Search Engine Optimization, Search Engine Marketing, Internet Advertising, and Consulting</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-7354</link>
		<dc:creator>Google AdWords To &#34;Strictly Enforce&#34; Display URL Policy &#124; Novelty SEO - Search Engine Optimization, Search Engine Marketing, Internet Advertising, and Consulting</dc:creator>
		<pubDate>Wed, 20 Feb 2008 10:38:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-7354</guid>
		<description>[...] Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google [...]</description>
		<content:encoded><![CDATA[<p>[...] Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google [...]</p>
]]></content:encoded>
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		<title>By: geld lenen</title>
		<link>http://www.ppchero.com/google-updates-adwords-display-url-policy/#comment-7295</link>
		<dc:creator>geld lenen</dc:creator>
		<pubDate>Mon, 18 Feb 2008 23:34:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/11/google-updates-adwords-display-url-policy/#comment-7295</guid>
		<description>Same question here as PPC Agency. Perhaps EU regulations are different or hopefully... stay different?</description>
		<content:encoded><![CDATA[<p>Same question here as PPC Agency. Perhaps EU regulations are different or hopefully&#8230; stay different?</p>
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