Comments on: Google Website & Conversion Optimizers & More!

By: Chad Walls - Calgary SEO Services

Chad Walls - Calgary SEO Services — Mon, 10 Jan 2011 20:41:47 +0000

Thanks for this post! I am finding it hard to find information about Google Website Optimizer. I am wondering how much traffic does a site need using the A/B split testing to receive accurate results. I also wonder about traffic sources. If a site receives 1,000 unique visitors a month but only 400 of those are from organic search results would this still be enough traffic to acquire accurate results? I assume each variable you test might yield different results based on traffic sources as well. I suppose perhaps no one has the answers to these questions and it might be a process of trial and error.

By: John Busciglio - Tampa Search Marketer

John Busciglio - Tampa Search Marketer — Sun, 18 Jul 2010 15:23:23 +0000

Thank you for this timely well thought out article. I have particularly enjoyed how you have laid out the key components to effective marketing in the current search environment. You have done an excellent job in highlighting recent changes as well as hearkened back to time tested and proven methods.

I have book marked this link to share with colleagues and I hope you don’t mind if I use your testing outline as a base for a checklist I am creating for testing methodology.

I look forward to discovering more useful information on your domain.

Thank you!

- John

By: Andrew @ Blogging Guide

Andrew @ Blogging Guide — Thu, 01 Jul 2010 15:46:44 +0000

Thank you for this in-depth explanation. Now I truly understand these things better!

By: EmmJay

EmmJay — Thu, 01 Jul 2010 07:06:02 +0000

I haven’t checked the new tools but I’m pretty sure that Google is making it easier for us to integrate our marketing ideas in real-time search results, in mobile search results and at the same time, provide better user accessibility and experience…

By: Kobie Fuller

Kobie Fuller — Thu, 01 Jul 2010 02:14:02 +0000

Great post. I think you capture a lot of what marketers should be doing as it relates to landing page optimization and ppc.

I think people are now starting to get caught up on this (it’s great that google is offering some free tools) and the next step looks to be in the area of site side behavioral targeting and personalization (omniture acquired a company called Touch Clarity in this space a while ago, and there seems to be a lot of new entrants in the space).

At the end of the day, it’s all about making sure you are doing the most as it relates to automating the communication of the right message to your audience based on their profile and interests in a highly scalable manner.