Comments on: Increased Bid Transparency with Google’s Bid Simulator http://www.ppchero.com/google_bid_simulator/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Tommy http://www.ppchero.com/google_bid_simulator/comment-page-1/#comment-51298 Tommy Tue, 25 Aug 2009 08:00:34 +0000 http://www.ppchero.com/?p=3774#comment-51298 i forget sorry and leave it for one week.. and see what happen... Good Luck i forget sorry and leave it for one week.. and see what happen…

Good Luck

]]> By: Tommy http://www.ppchero.com/google_bid_simulator/comment-page-1/#comment-51297 Tommy Tue, 25 Aug 2009 07:59:25 +0000 http://www.ppchero.com/?p=3774#comment-51297 KG i use cheap keywords for about 0.50 per click and i less impressions but i get more conversions, remember one thing when u get more impressions you CTR Going down^^ right ..So u will have Less Conversion Rates and when u increase your binds on Keywords don't increase over a 1.50 its no worth.. I Tell you some thing Tray for one week put a bids down... if u current Bind $2.87 Do It Less about $1.60 u see less impressions but more Conversions and no Invalid Clicks and remember: When Managing PPC Campaigns its always Better to Pay Less and Get More Conversions... :)) Right ? :)) KG

i use cheap keywords for about 0.50 per click and i less impressions but i get more conversions, remember one thing when u get more impressions you CTR Going
down^^ right ..So u will have Less Conversion Rates and when u increase your binds on Keywords don’t increase over a 1.50 its no worth.. I Tell you some thing Tray for one week put a bids down… if u current Bind $2.87 Do It Less about $1.60
u see less impressions but more Conversions and no Invalid Clicks

and remember:

When Managing PPC Campaigns its always Better to Pay Less and Get More Conversions… :) ) Right ? :) )

]]> By: Carrie http://www.ppchero.com/google_bid_simulator/comment-page-1/#comment-49396 Carrie Tue, 11 Aug 2009 20:28:23 +0000 http://www.ppchero.com/?p=3774#comment-49396 @Michael W. You make some good points. I agree, only time will tell if this tool will add value or spend to our PPC accounts. @Michael W. You make some good points. I agree, only time will tell if this tool will add value or spend to our PPC accounts.

]]> By: Kg http://www.ppchero.com/google_bid_simulator/comment-page-1/#comment-49372 Kg Tue, 11 Aug 2009 15:46:08 +0000 http://www.ppchero.com/?p=3774#comment-49372 I have found this tool be good in theory/ bad in execution. For many of my clients, I have seen bid suggestions that are nothing short of outrageous. For example, one client bids on a high traffic/ very low competition term (consistently only one other advertiser), needless to say position is not an issue for them (avg position 1.1)......so what was Bid Simulator's suggestion...current bid $2.87 increase to $6.18 = 10 more impressions! Wow! what a deal. In my opinion, this is another attempt by Google increase their revenue by promoting dramatic bid increases. I am sure uneducated persons, managing their own PPC campaigns will fall victim to this. I have found this tool be good in theory/ bad in execution. For many of my clients, I have seen bid suggestions that are nothing short of outrageous. For example, one client bids on a high traffic/ very low competition term (consistently only one other advertiser), needless to say position is not an issue for them (avg position 1.1)……so what was Bid Simulator’s suggestion…current bid $2.87 increase to $6.18 = 10 more impressions! Wow! what a deal. In my opinion, this is another attempt by Google increase their revenue by promoting dramatic bid increases. I am sure uneducated persons, managing their own PPC campaigns will fall victim to this.

]]> By: Siobhan from DragonSearch http://www.ppchero.com/google_bid_simulator/comment-page-1/#comment-49364 Siobhan from DragonSearch Tue, 11 Aug 2009 13:30:35 +0000 http://www.ppchero.com/?p=3774#comment-49364 Great article. I'll definitely be sharing this with the rest of my PPC team here at DragonSearch. -Siobhan Great article. I’ll definitely be sharing this with the rest of my PPC team here at DragonSearch.

-Siobhan

]]> By: Michael W. http://www.ppchero.com/google_bid_simulator/comment-page-1/#comment-49278 Michael W. Mon, 10 Aug 2009 23:44:26 +0000 http://www.ppchero.com/?p=3774#comment-49278 Love this feature from a practicality standpoint. The only question mark for me is how this will affect competition. Obviously, Quality Score will still be the deciding factor in positioning, but I wonder how much of this is Google just trying to artificially inflate CPCs (i.e. giving advertisers hope that they can just jack up their bids and get x amount of clicks and conversions) and put more money in their pockets. Only time will tell, I guess. Love this feature from a practicality standpoint.

The only question mark for me is how this will affect competition. Obviously, Quality Score will still be the deciding factor in positioning, but I wonder how much of this is Google just trying to artificially inflate CPCs (i.e. giving advertisers hope that they can just jack up their bids and get x amount of clicks and conversions) and put more money in their pockets.

Only time will tell, I guess.

]]>