Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights

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Have you ever walked away from a meeting with an agency rubbing your head and thinking, “How am I going to explain these important metrics to my boss?” The reality is, CMO’s and C-level executives aren’t in the weeds every day, and they speak a bit of a different language. So what do you need to report on in order to capture your CMO’s attention and effectively communicate the valuable PPC insights they need to know?

In this webinar recording, Hanapin’s Kristine Hyman and Ninjacat’s Paul Deraval will give you tips on how to effectively tell the business story to your C-suite, and how to more clearly communicate with your agency in a way that you can pass along. Because the reality is, once you know more about what the ultimate endpoint is for your company, the better you’ll become at reporting.

You’ll get expert PPC tips like:

Which metrics are important to pull in order to speak your CMO’s language
Once you gather the stats, what to do with them
A deeper understanding of how your daily reporting connects to your company’s financial model

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