Carrie is a Director of Services at Hanapin Marketing, where she’s spent thousands of hours specializing in all things PPC. Her clients range from upscale design and airlines to hospitality and insurance coverage. Carrie is passionate about fostering innovative tactics and strategies for Hanapin’s clients. As a contributor to PPCHero, as well as regular blog writer for Search Engine Land, Carrie enjoys any excuse to stay on the cutting edge of the digital marketing wave. She is a frequent webinar host and public speaker, pairing with such cohosts as Larry Kim, Brad Geddes, Google, Bing, and Moz. Additionally, Carrie has presented at Hero Conf, SMX, Click Z, and State of Search.