Florian Nottorf

Florian Nottorf is co-founder and CEO of ad-tech specialist Adference. Adference provides performance based PPC optimization for Google Ads and Amazon Advertising. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 28.