Jeff Allen

Jeff has over 15 years of experience in digital advertising. He started his career by leading the development of an email marketing platform that was acquired and then moved on to developing sales and marketing departments for several service-based start ups. Throughout that, he has always stayed heavily involved in PPC strategy and execution, because of the unique results and insights it generated. In 2011, he decided he wanted to be more focused on PPC; this led him to Hanapin.

Since coming to Hanapin, the company has grown employees and revenue by 5x. His role is to translate goals into strategies and plans, without removing the flexibility for people who are closest to the account to make the decisions needed for the best performance possible.  He also helps filter out the daily noise and keeps the company’s energy focused on activities that drive the best results for clients and the agency.