Liam Wade is the Head of PPC at full-service digital agency Impression. He leads a team of 10 pay-per-click experts, across paid search, display and paid social channels. The Impression team were recently voted Best Small PPC Agency at the 2017 European Search Awards. Liam prides himself on taking an innovative, data-driven approach to PPC, with a particular focus on ecommerce. He is also an accomplished and energetic speaker, speaking at events nationally and internationally. Liam was voted ‘Most Actionable’ by conference attendees at HeroConf London 17. In his spare time, he likes to design highly efficient underground railway systems and study bees.