Lucy started her paid media career in London, England. Working in competitive verticals with average CPCs of $60+, she learned early how important innovation is for driving ever-improving results. Lucy has spent the last 8 years honing and applying these innovative tactics to global brands, from e-commerce to well-funded social start-ups. Lucy dives deep into subjects that matter, bringing clarity to complex paid media questions and tying it all back to tangible actions. In her new home in Vancouver, Canada, Lucy spends her free time camping and sampling the many delicious restaurants and breweries BC offers.