Simon is the Web Strategy & Optimization Manager at Unbounce, where he’s responsible for leveraging data from all stages of the acquisition funnel to improve conversion rates and drive revenue.Previously, Simon led a team of digital marketers at Splashbox Digital in Melbourne, responsible for designing and implementing custom marketing strategies for hundreds of businesses across multiple channels – including SEO, PPC and Email Marketing. Simon is passionate about data analytics and education and has run over 50 SEO, PPC and Data Analytics workshops at General Assembly, RED Academy and WeTeachMe.