Comments on: Hey Sexy Lady, Come Check Out My Pet Photo Book http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/ Heroic Feats of Pay Per Click Management Wed, 07 Jan 2009 19:07:10 +0000 http://wordpress.org/?v=2.6.5 By: Cristian http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-19262 Cristian Wed, 10 Sep 2008 11:59:24 +0000 http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-19262 well this is useful only when you use broad match. I normally use only phrase and exact match, analyse the keywords daily and add negative keywords when I need to :-) well this is useful only when you use broad match. I normally use only phrase and exact match, analyse the keywords daily and add negative keywords when I need to :-)

]]> By: Amber http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17763 Amber Mon, 18 Aug 2008 18:18:55 +0000 http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17763 Hi Steve, thanks for your comments. Have you noticed any negative effects of not using broad match? I would like to try it but I'm slightly fearful my traffic and revenue will drop too much! ( : Hi Steve, thanks for your comments. Have you noticed any negative effects of not using broad match? I would like to try it but I’m slightly fearful my traffic and revenue will drop too much! ( :

]]> By: Steve Baker http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17750 Steve Baker Mon, 18 Aug 2008 15:31:11 +0000 http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17750 Couldn't agree with you more. When I was doing an account appraisal for a prospective client last week, I found that when they were bidding on slimming tablets and diet tables, they appeared for coin operated pool tables. Which aren't the same thing at all. I can only think tablets are a bit like tables, you can have operations to lose weight, and the pool is a good place to go for exercise? I don't use Broad Match at all any more - it's just too hit-and-miss... CustardMite (Steve Baker) Couldn’t agree with you more.

When I was doing an account appraisal for a prospective client last week, I found that when they were bidding on slimming tablets and diet tables, they appeared for coin operated pool tables.

Which aren’t the same thing at all. I can only think tablets are a bit like tables, you can have operations to lose weight, and the pool is a good place to go for exercise?

I don’t use Broad Match at all any more - it’s just too hit-and-miss…

CustardMite (Steve Baker)

]]> By: Amber http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17546 Amber Thu, 14 Aug 2008 14:03:41 +0000 http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17546 JB and Eloi, thanks for reading and for your comments. I definitely think there needs to be a happy medium between broad match, phrase and expanded broad match. There is no reason why Google should take the liberty to show our ads for unrelated keywords that they think is relevant. I'm just glad we have the search query report to find these instances! JB and Eloi, thanks for reading and for your comments. I definitely think there needs to be a happy medium between broad match, phrase and expanded broad match. There is no reason why Google should take the liberty to show our ads for unrelated keywords that they think is relevant. I’m just glad we have the search query report to find these instances!

]]> By: Eloi http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17544 Eloi Thu, 14 Aug 2008 09:06:33 +0000 http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17544 I think both Amber and JB are right, the broad match is now becoming just way too broad, and can trigger your ads for search queries which don't even contain any of your broad match keywords... I realised through one of these reports that one of my PPC ads was being displayed in top position for "quality lamps"... looked into it, and it turned out it was the broad match conservatory shading that was triggering it... lol. The only way to weed out these unwanted queries is to negative them before they get clicked. Or only use exact and phrase, but I havent given up on broad match... yet. I think both Amber and JB are right, the broad match is now becoming just way too broad, and can trigger your ads for search queries which don’t even contain any of your broad match keywords…

I realised through one of these reports that one of my PPC ads was being displayed in top position for “quality lamps”… looked into it, and it turned out it was the broad match conservatory shading that was triggering it… lol.

The only way to weed out these unwanted queries is to negative them before they get clicked. Or only use exact and phrase, but I havent given up on broad match… yet.

]]> By: JB http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17506 JB Wed, 13 Aug 2008 17:39:44 +0000 http://www.ppchero.com/hey-sexy-lady-come-check-out-my-pet-photo-book/#comment-17506 And that is only Expanded Broad Match. Automatic matching is supposed to be even broader than Broad Match. I would love to see a strict Broad Match option. Thus, if I bid on 'widget' I only show up for queries that actually contain the keyword 'widget'. This is long overdue. Google customers need a strict Broad Match option, and it's past time for Google to provide it. And that is only Expanded Broad Match. Automatic matching is supposed to be even broader than Broad Match.

I would love to see a strict Broad Match option. Thus, if I bid on ‘widget’ I only show up for queries that actually contain the keyword ‘widget’.

This is long overdue. Google customers need a strict Broad Match option, and it’s past time for Google to provide it.

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