Comments on: Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks http://www.ppchero.com/highlight-your-keywords-in-your-ppc-ads-to-generate-targeted-relevant-clicks/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Nick http://www.ppchero.com/highlight-your-keywords-in-your-ppc-ads-to-generate-targeted-relevant-clicks/comment-page-1/#comment-28872 Nick Fri, 06 Feb 2009 02:55:45 +0000 http://www.ppchero.com/?p=2562#comment-28872 This reminds me of the Shoemoney "arrow" about shaping the position of your keywords in ad variations. The one major comment is that next time show an A/B test to prove that your statement of doing something such as this is actually effective -- without having any data your claims are pretty much unbelievable to anyone who is analytical. All in all, this was a decent post for anyone who has very little experience and is willing to just blindly follow the advice of others. For those who want proof -- this isn't very helpful because search marketers will have to spend money just to see whether you are blowing smoke their way. This reminds me of the Shoemoney “arrow” about shaping the position of your keywords in ad variations.

The one major comment is that next time show an A/B test to prove that your statement of doing something such as this is actually effective — without having any data your claims are pretty much unbelievable to anyone who is analytical.

All in all, this was a decent post for anyone who has very little experience and is willing to just blindly follow the advice of others.

For those who want proof — this isn’t very helpful because search marketers will have to spend money just to see whether you are blowing smoke their way.

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