Comments on: How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!

By: WebpageLottery

WebpageLottery — Tue, 13 Oct 2009 19:20:22 +0000

I just found out that you can schedule your ads after using adwords for years. This is useful to me because most of my daily budget spend on early in the mourning where asia is night time.

By: Joe

Joe — Thu, 09 Apr 2009 15:53:15 +0000

@ Vertical Return: Excellent point!

By: Vertical Return

Vertical Return — Thu, 09 Apr 2009 15:19:27 +0000

Companies on the East Coast often find that their conversion rates fall after the close of business because nobody is available for live chat or phone calls. Our clients who track their offline conversions often find that almost none of their after-hours callers leave messages. If you’re up to 3 hours ahead of the rest of the country, I think it’s worth considering opening a West Coast call center to pick up on those lost callers.

By: web copywriter

web copywriter — Thu, 26 Mar 2009 12:02:54 +0000

@Joe: according to my Google Account the sale is rightly attributed to the click event and not to the sale.

By: Tom Demers

Tom Demers — Wed, 25 Mar 2009 23:38:31 +0000

@joe @hiren @web copywriter: thanks for the feedback, very helpful!

By: Joe

Joe — Wed, 25 Mar 2009 18:20:46 +0000

@ Everyone: Greetings. This is a good question about when a conversion is attributed to an AdWords accounts. Is it based on the time of the click or the time of the conversion? For a quick reference, I ran a performance report for a click that runs ads Mon-Fri and they are paused on Sat-Sun. My account performance report does not show any conversions on the weekends (at all). This means that either I never generate conversions on the weekend (from users bookmarking the site and returning later) or if I do convert on the weekend, that conversion is attributed to the week days when my ads are active. I will put this question to my AdWords and see what I get! Keep ya posted.

By: web copywriter

web copywriter — Wed, 25 Mar 2009 15:49:03 +0000

@Tom: you are right, I agree with you: very often the buying cycle starts at a specific time and/or day, and then is closed in another time and/or day. So, be careful with day parting!

By: Hiren Desai

Hiren Desai — Tue, 24 Mar 2009 11:55:56 +0000

Hello Tom,

Regrading to your question, I would like to inform you that Google segregates time of visit under visitors sections and time of conversion under goals or ecommerce…. To justify this statement, you can observe your adwords account wherein many a times you will have ZERO visitor or clicks and ONE conversion … this happens while change of time from AM to PM …or other way… Please correct me if i am wrong anywhere … this is what i have observed and believe… I would highly appreciate more comments on this

Tom, Hop your query is been answered.

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Mon, 23 Mar 2009 13:21:44 +0000

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By: Tom Demers

Tom Demers — Fri, 20 Mar 2009 18:22:11 +0000

Great post; I actually have a sort of looming…hesitation? Superstition maybe? surrounding day parting; maybe you and/or a reader can allay my fears: how does the Google report spit out conversion data? Is it based on time of visit or time of conversion? The concern(s) being that the traffic is driven in the AM and the purchase gets made in the PM, etc.

Anyway great post!