Comments on: Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account? http://www.ppchero.com/how-does-a-weak-campaign-affect-the-rest-of-your-adwords-account-ask-ppc-hero/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Joe http://www.ppchero.com/how-does-a-weak-campaign-affect-the-rest-of-your-adwords-account-ask-ppc-hero/comment-page-1/#comment-23992 Joe Tue, 02 Dec 2008 14:13:31 +0000 http://www.ppchero.com/?p=1867#comment-23992 Hey everyone: @ OnlineMedia: You are correct, you can re-build your individual keyword quality scores quickly due to the scoring mechanisms. So, moving keywords doesn't effect your campaign as much as it used. But a performing campaign can bring down your account quality score. A paused campaign is still part of your account quality score chemistry but it shouldn't carry as much weight as an active campaign. However, if you have a campaign that had a poor performance, and you don't plan to utilize those keywords or ad texts again, why not remove it? It's an idea. Hey everyone:
@ OnlineMedia: You are correct, you can re-build your individual keyword quality scores quickly due to the scoring mechanisms. So, moving keywords doesn’t effect your campaign as much as it used. But a performing campaign can bring down your account quality score.

A paused campaign is still part of your account quality score chemistry but it shouldn’t carry as much weight as an active campaign. However, if you have a campaign that had a poor performance, and you don’t plan to utilize those keywords or ad texts again, why not remove it? It’s an idea.

]]> By: Roman http://www.ppchero.com/how-does-a-weak-campaign-affect-the-rest-of-your-adwords-account-ask-ppc-hero/comment-page-1/#comment-23778 Roman Thu, 27 Nov 2008 07:00:24 +0000 http://www.ppchero.com/?p=1867#comment-23778 Yes, I join to Dave's quetion. Yes, I join to Dave’s quetion.

]]> By: dave http://www.ppchero.com/how-does-a-weak-campaign-affect-the-rest-of-your-adwords-account-ask-ppc-hero/comment-page-1/#comment-23741 dave Wed, 26 Nov 2008 17:16:24 +0000 http://www.ppchero.com/?p=1867#comment-23741 Does this apply to paused campaigns, or just active ones? Does this apply to paused campaigns, or just active ones?

]]> By: OnlineMediaLimited http://www.ppchero.com/how-does-a-weak-campaign-affect-the-rest-of-your-adwords-account-ask-ppc-hero/comment-page-1/#comment-23675 OnlineMediaLimited Tue, 25 Nov 2008 22:31:02 +0000 http://www.ppchero.com/?p=1867#comment-23675 Account history used to be absolutely crucial when migrating campaigns. It was fundamental to migrate accounts between different agencies - preserving all the years of click history etc However, now, not so much. As quality score is assigned at the time of search, the history of an account has less influence in quality score now. You can build quality score very quickly to a 9 or 10. However, I agree, if a campaign is poor - delete the whole thing and start again, removing the bad performing ad groups, ads, keywords etc Good post (as usual) guys Account history used to be absolutely crucial when migrating campaigns.
It was fundamental to migrate accounts between different agencies – preserving all the years of click history etc

However, now, not so much. As quality score is assigned at the time of search, the history of an account has less influence in quality score now. You can build quality score very quickly to a 9 or 10.

However, I agree, if a campaign is poor – delete the whole thing and start again, removing the bad performing ad groups, ads, keywords etc

Good post (as usual) guys

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