Comments on: How to Analyze the Most Important PPC Reports

By: Amber

Amber — Mon, 23 Nov 2009 14:34:50 +0000

Hi TJ, MSN/Bing now offers search query reports. Check out my post on it here. Also, Yahoo will be offering them soon. They actually already offer them, but you have to ask for them specifically from your Yahoo account rep. Thanks!

By: TJ Wilkinson

TJ Wilkinson — Sat, 21 Nov 2009 21:02:42 +0000

Search query reports are fine for Google, but what about Yahoo & MSN. Both offer limited ability to see what queries are matched to your keywords. I wish there were an easy system to see what is matched to Yahoo & MSN terms. I use Google Analytics for this or web logs.

By: webmaster

webmaster — Fri, 09 Oct 2009 08:24:36 +0000

thanks for the information, but need some good sample reports on the campaign

By: Birger

Birger — Fri, 31 Oct 2008 10:45:05 +0000

Thanks John for this blog post and for sharing the statistic tool. I’ll give it a try.
I agree 100% with you on the reports. I do not use the browser report but dump all data (as you) in an Excel sheet and slice and dice the data with pivot tables and pivot graphs. Especially with Excel 2007 you have more powerful pivot filters to dig deep into the data (an there is a lot of data).

By: John

John — Tue, 28 Oct 2008 00:16:24 +0000

@ PPC For Hire,

Yeah, that happens from time to time. I just update my reports appropriately and move on!

By: PPC For Hire

PPC For Hire — Sat, 25 Oct 2008 03:04:21 +0000

Hey Jon, I’m curious .. given that Google has a 30 day cookie – have you run into the issue with providing month end reporting only to find a few days later that there is are a couple additional conversions attributed to the campaign?

By: John

John — Fri, 24 Oct 2008 19:18:58 +0000

@ Elizabeth,

As a matter of fact, people don’t talk about PPC reports nearly as often as you might think. Or at least on blogs that have decent Google rankings… ; ) But the “why” is often times just as important as the “how.”

By: Elizabeth

Elizabeth — Fri, 24 Oct 2008 17:32:04 +0000

Nice post, you outlined WHY the reports you chose are important well, which is something that tends to get glossed over in similar posts I’ve seen elsewhere.

By: John

John — Fri, 24 Oct 2008 17:16:10 +0000

@ Silv,

Thanks for the comment. I agree – search query reports are priceless. The Teasley Statistical Calculator is quite handy. : )

By: Silv

Silv — Fri, 24 Oct 2008 16:03:27 +0000

Search query report – a priceless report!

Also some geographic reports now which can be useful if you run Geo Targeted campaigns – really identify which regions (or states in your case) drive your conversions!

Nice tool as well – have not heard of that before