Comments on: How to Leverage Google’s Trademarked Term Bidding Policies http://www.ppchero.com/how-to-leverage-googles-trademarked-term-bidding-policies/ Heroic Feats of Pay Per Click Management Fri, 12 Mar 2010 17:34:45 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: AlchemyV http://www.ppchero.com/how-to-leverage-googles-trademarked-term-bidding-policies/comment-page-1/#comment-40787 AlchemyV Thu, 28 May 2009 09:18:44 +0000 http://www.ppchero.com/?p=3363#comment-40787 This is absolute rubbish! Its best practice to bid on your competitors names because they are often synonymous with the product you're clients are offering. So when someone searches for the competitor name, its not uncommon to convert well. This is absolute rubbish! Its best practice to bid on your competitors names because they are often synonymous with the product you’re clients are offering. So when someone searches for the competitor name, its not uncommon to convert well.

]]> By: Andrew http://www.ppchero.com/how-to-leverage-googles-trademarked-term-bidding-policies/comment-page-1/#comment-39557 Andrew Mon, 18 May 2009 22:18:51 +0000 http://www.ppchero.com/?p=3363#comment-39557 Thanks for your comments! Elizabeth - I know exactly what you mean. There were some clients that just wouldn't budge on bidding on their own name. Hopefully, more and more clients will come around on why it is a valuable and important tactic. PPC Wizard - You're absolutely correct. The new policy allows a bit more latitude. Google also will no longer pursue any investigations on usage of trademarked keywords, as it had previously. The full list of countries in which Google does not investigate such claims is <a href="https://adwords.google.com/support/bin/answer.py?answer=144298" rel="nofollow">here</a>. Thanks for your comments!

Elizabeth – I know exactly what you mean. There were some clients that just wouldn’t budge on bidding on their own name. Hopefully, more and more clients will come around on why it is a valuable and important tactic.

PPC Wizard – You’re absolutely correct. The new policy allows a bit more latitude. Google also will no longer pursue any investigations on usage of trademarked keywords, as it had previously. The full list of countries in which Google does not investigate such claims is here.

]]> By: Adwords US Ad Text Trademark Policy Change http://www.ppchero.com/how-to-leverage-googles-trademarked-term-bidding-policies/comment-page-1/#comment-39538 Adwords US Ad Text Trademark Policy Change Mon, 18 May 2009 16:57:45 +0000 http://www.ppchero.com/?p=3363#comment-39538 [...] How to Leverage Google’s Trademarked Term Bidding Policies [...] [...] How to Leverage Google’s Trademarked Term Bidding Policies [...]

]]> By: PPC Wizard http://www.ppchero.com/how-to-leverage-googles-trademarked-term-bidding-policies/comment-page-1/#comment-39246 PPC Wizard Fri, 15 May 2009 19:00:50 +0000 http://www.ppchero.com/?p=3363#comment-39246 Google has always let US advertisers bid on trademarked terms as long as you didn't use a trademarked term in your ad copy (though even this was often circumvented with dynamic keyword insertion or putting it in the display URL). The revised policy will allow you to now use trademarked terms in ad copy, but only when it meets Google's exceptionally vague rules. I have clients that have been bidding on competitor's terms for a long time and this will only give them another option to test. Google has always let US advertisers bid on trademarked terms as long as you didn’t use a trademarked term in your ad copy (though even this was often circumvented with dynamic keyword insertion or putting it in the display URL). The revised policy will allow you to now use trademarked terms in ad copy, but only when it meets Google’s exceptionally vague rules. I have clients that have been bidding on competitor’s terms for a long time and this will only give them another option to test.

]]> By: Elizabeth http://www.ppchero.com/how-to-leverage-googles-trademarked-term-bidding-policies/comment-page-1/#comment-39236 Elizabeth Fri, 15 May 2009 16:50:18 +0000 http://www.ppchero.com/?p=3363#comment-39236 I can't tell you how many clients question bidding on their own name and even argue against it vehemently. Perhaps with this new policy this will provide them with the answer! I can’t tell you how many clients question bidding on their own name and even argue against it vehemently. Perhaps with this new policy this will provide them with the answer!

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