Comments on: How to Optimize Your PPC Campaign for Each Stage of the Buying Cycle http://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-each-stage-of-the-buying-cycle/ Heroic Feats of Pay Per Click Management Thu, 20 Nov 2008 17:59:13 +0000 http://wordpress.org/?v=2.6.3 By: What Everyone Ought to Know About PPC and the Buying Cycle » Shimon Sandler - SEO Consultant http://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-each-stage-of-the-buying-cycle/#comment-20771 What Everyone Ought to Know About PPC and the Buying Cycle » Shimon Sandler - SEO Consultant Thu, 09 Oct 2008 17:14:55 +0000 http://www.ppchero.com/2007/10/08/how-to-optimize-your-ppc-campaign-for-each-stage-of-the-buying-cycle/#comment-20771 [...] But first things first, you must understand the buying cycle. At its simplest form, the buying cycle is Research, Shop and Purchase. Easy enough. Your task as a search marketer is then to segment your [...] [...] But first things first, you must understand the buying cycle. At its simplest form, the buying cycle is Research, Shop and Purchase. Easy enough. Your task as a search marketer is then to segment your [...]

]]> By: Anita http://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-each-stage-of-the-buying-cycle/#comment-2528 Anita Thu, 11 Oct 2007 10:00:55 +0000 http://www.ppchero.com/2007/10/08/how-to-optimize-your-ppc-campaign-for-each-stage-of-the-buying-cycle/#comment-2528 Good post John. One way to control what you just described is to use your analytics stats to see how conversions happen on your site according to time of day and day of the week. Then use those patterns to setup the dayparting rules in your PPC campaign. This will give you lower position exposure when you know your clients are just researching, and higher positions when you know they are ready to buy. A very good book to read on this and search marketing in general is <a href="http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/dp/0131852922/ref=pd_bbs_sr_1/104-9934180-0750308?ie=UTF8&s=books&qid=1192096693&sr=8-1" rel="nofollow">Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) by Mike Moran and Bill Hunt</a> Anita Good post John. One way to control what you just described is to use your analytics stats to see how conversions happen on your site according to time of day and day of the week.

Then use those patterns to setup the dayparting rules in your PPC campaign. This will give you lower position exposure when you know your clients are just researching, and higher positions when you know they are ready to buy.

A very good book to read on this and search marketing in general is Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (Ibm Press) by Mike Moran and Bill Hunt

Anita

]]> By: Noah "Like The Ark" http://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-each-stage-of-the-buying-cycle/#comment-2428 Noah "Like The Ark" Mon, 08 Oct 2007 17:31:04 +0000 http://www.ppchero.com/2007/10/08/how-to-optimize-your-ppc-campaign-for-each-stage-of-the-buying-cycle/#comment-2428 Great Post. any way to customize an adwords campaign with bid % being lower on certin time of month like you can with time of day that you know of? or good way you know about monthly sales cycle targeting? Great Post. any way to customize an adwords campaign with bid % being lower on certin time of month like you can with time of day that you know of? or good way you know about monthly sales cycle targeting?

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