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	<title>Comments on: How to Shorten Your PPC Ad Texts</title>
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	<link>http://www.ppchero.com/how-to-shorten-your-ppc-ad-texts/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
	<pubDate>Mon, 08 Sep 2008 03:42:26 +0000</pubDate>
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		<title>By: Joe</title>
		<link>http://www.ppchero.com/how-to-shorten-your-ppc-ad-texts/#comment-1045</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Tue, 03 Jul 2007 12:13:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2007/06/28/how-to-shorten-your-ppc-ad-texts/#comment-1045</guid>
		<description>Yes, it's not the length of the ad, but the strength. Be the answer for the user and if you can do that in as few words as possible, go for it!</description>
		<content:encoded><![CDATA[<p>Yes, it&#8217;s not the length of the ad, but the strength. Be the answer for the user and if you can do that in as few words as possible, go for it!</p>
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		<title>By: Chee Kui</title>
		<link>http://www.ppchero.com/how-to-shorten-your-ppc-ad-texts/#comment-1030</link>
		<dc:creator>Chee Kui</dc:creator>
		<pubDate>Fri, 29 Jun 2007 14:41:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2007/06/28/how-to-shorten-your-ppc-ad-texts/#comment-1030</guid>
		<description>I think the length of the ad doesnt matter at all. Mention the key benefit and feature, and you're good to go. My 2 cents ;)</description>
		<content:encoded><![CDATA[<p>I think the length of the ad doesnt matter at all. Mention the key benefit and feature, and you&#8217;re good to go. My 2 cents <img src='http://www.ppchero.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /></p>
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