What am I doing wrong in Yahoo?

Here’s my destination URL:
http://www.instrumart.com/Product.aspx?ProductID=17040

The tracking code that I added into Yahoo was:
http://www.instrumart.com/Product.aspx?ProductID=17040&utm_source=yahoo&utm_medium=cpc&utm_term={OVKEY}&utm_content={OVADID}&utm_campaign={OVCAMPGID}

But in my Google Analytics, I’m not seeing individual campaign data… Only one campaign {OVCAMPGID} listed. The same goes for keywords!

I thought that I would see my individual Yahoo campaigns, ad groups, and keywords?

Thanks, in advance, for your help!

Google: keyword={keyword} query={keyword}
Yahoo: keyword={OVKEY} query={OVRAW}
MSN: keyword={QueryString} query={QueryString}

I want to be able to track the user’s search query as well as the keyword but I don’t know if I have the parameters set correctly. Thanks a bunch!

Glad you’re getting some great use out of the blog! : )

When I first started doing this Analytics tracking “stuff,” I tried using {AdID} and {OrderItemID}… all this will provide you in Analytics is ad group or campaign ID numbers. Only useful to Microsoft, not you.

So, while it does require a touch of manual labor, I recommend that you input the actual ad group name and campaign name into your tracking URL. Your example would read like this:

http://www.rivermen.com/?utm_source=msn&utm_medium=cpc&utm_term={QueryString}&utm_content=my_ad&utm_campaign=my_campaign_name

By doing it this way, you’ll see the following:

Campaign: MSN
Medium: CPC
Keyword: (pulled in from MSN’s auto-tagging & QueryString parameter)
Ad Group: my_ad
Campaign: my_campaign_name

I recommend that you use the actual campaign/ad group names that you’ve used in your adCenter account so that you can easily relate the statistics back to your account!

Let me know if you have any more questions.

Basically I uploaded all my campaigns last week after reading your articles on Yahoo and MSN and Google’s URL builder inserted additional characters in my URL’s. I was clued in yesterday when I checked Analytics and saw that all my Yahoo and MSN ppc traffic had no keyword level data…just {QueryString} for MSN and so on. Aargh! Other than tedious, an easy fix. So thanks for the heads up.

However, I have run into another issue. This is probably a bonehead question but I am unsure of how to create a url with Content and Name parameters. Your comment above (to keep a clean URL structure, I would recommend that you separate multiple word phrases with an underscore: utm_campaign=big_word_campaign) made me scratch my head. Should I manually type in the AdID and OrderItemID in the URL or will the parameters (see below) dynamically populate the URL based on the search query? Or were you just referring to naming my campaign and adgroups within my account at Yahoo and MSN making sure there are no blank spaces? (say yes!) Otherwise, we haven’t gotten around typing in custom urls.

My Example:

Campaign Source = msn
Campaign Medium = cpc
Campaign Term = my-keywords
Campaign Content =my-ad
Campaign Name=my-campaign-name

This is the URL I have come up with:

http://www.rivermen.com/?utm_source=msn&utm_medium=cpc&utm_term={QueryString}&utm_content={AdID}utm_campaign={OrderItemID}

Is this the URL I should be using? IF not, can you please help?

Many thanks!

Sherry
NetProfit