Comments on: How to Use Dynamic Keyword Insertion to Hook Customers http://www.ppchero.com/how-to-use-dynamic-keyword-insertion-to-hook-customers/ Heroic Feats of Pay Per Click Management Wed, 07 Jan 2009 20:06:17 +0000 http://wordpress.org/?v=2.6.5 By: Tony http://www.ppchero.com/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-23339 Tony Fri, 21 Nov 2008 13:19:01 +0000 http://www.ppchero.com/2007/12/20/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-23339 Excellent, informative blog post< i was searching for a while before I found this but you answered my question of whether Yahoo Panama includes DKI and quality score. Thanks Excellent, informative blog post< i was searching for a while before I found this but you answered my question of whether Yahoo Panama includes DKI and quality score.

Thanks

]]> By: John http://www.ppchero.com/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-19349 John Fri, 12 Sep 2008 14:21:16 +0000 http://www.ppchero.com/2007/12/20/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-19349 @ Neil, You're absolutely right in that there are negatives of using DKI. This post was centered simply on how to use it. As with any available PPC tool, DKI requires testing to ensure it's effectiveness. If you are using DKI as a crutch for having poor account structure, yes DKI can lead to poorly written ads. I have run DKI in tightly themed ad groups with a DKI test ad - and have actually seen the CTR increase with DKI. My point being, don't assume a tool is useless - test before you pass judgement. And as for sales copy/performance tracking - if you are using a 3rd party tool like Google Analytics, it really shouldn't matter. You will still be able to track your metrics whether you use DKI or not. @ Neil,

You’re absolutely right in that there are negatives of using DKI. This post was centered simply on how to use it. As with any available PPC tool, DKI requires testing to ensure it’s effectiveness.

If you are using DKI as a crutch for having poor account structure, yes DKI can lead to poorly written ads. I have run DKI in tightly themed ad groups with a DKI test ad - and have actually seen the CTR increase with DKI. My point being, don’t assume a tool is useless - test before you pass judgement. And as for sales copy/performance tracking - if you are using a 3rd party tool like Google Analytics, it really shouldn’t matter. You will still be able to track your metrics whether you use DKI or not.

]]> By: neil http://www.ppchero.com/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-19329 neil Fri, 12 Sep 2008 04:34:37 +0000 http://www.ppchero.com/2007/12/20/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-19329 You fail to point out the negatives of using DKI… 1) DKI doesn’t increase the revelancy of your ad. 2) It can lead to poorly written ads. 3) Tracking sales copy changes and performance becomes difficult You fail to point out the negatives of using DKI…

1) DKI doesn’t increase the revelancy of your ad.
2) It can lead to poorly written ads.
3) Tracking sales copy changes and performance becomes difficult

]]> By: dynamic keyword insertion http://www.ppchero.com/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-13708 dynamic keyword insertion Sun, 01 Jun 2008 00:42:25 +0000 http://www.ppchero.com/2007/12/20/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-13708 [...] to write your ad so that a user??s actual search query keyword will be inserted into your ad text.http://www.ppchero.com/2007/12/20/how-to-use-dynamic-keyword-insertion-to-hook-customers/Traffick: Techniques that Always Work?: Who Uses Dynamic Keyword ...Nov 25, 2007 ... Who Uses [...] [...] to write your ad so that a user??s actual search query keyword will be inserted into your ad text.http://www.ppchero.com/2007/12/20/how-to-use-dynamic-keyword-insertion-to-hook-customers/Traffick: Techniques that Always Work?: Who Uses Dynamic Keyword …Nov 25, 2007 … Who Uses [...]

]]> By: Timothy http://www.ppchero.com/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-5696 Timothy Wed, 26 Dec 2007 15:04:22 +0000 http://www.ppchero.com/2007/12/20/how-to-use-dynamic-keyword-insertion-to-hook-customers/#comment-5696 John, Another great article. There is a host of unintended consequences that may result in using Dynamic Keyword Insertion, Mark Curtis covered it here in his second post on Funny AdWords: http://www.roirevolution.com/blog/2007/12/funny-adwords-contest-round-2.html John,

Another great article. There is a host of unintended consequences that may result in using Dynamic Keyword Insertion, Mark Curtis covered it here in his second post on Funny AdWords: http://www.roirevolution.com/blog/2007/12/funny-adwords-contest-round-2.html

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