http://www.ppchero.com/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/ Heroic Feats of Pay Per Click Management Thu, 04 Dec 2008 00:42:53 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/#comment-6500 Joe Tue, 22 Jan 2008 20:33:46 +0000 http://www.ppchero.com/2008/01/21/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/#comment-6500 Hello Michael. We agree! Differentiating yourself from the pack is key! Hello Michael. We agree! Differentiating yourself from the pack is key!

]]> http://www.ppchero.com/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/#comment-6471 michaelportent Mon, 21 Jan 2008 21:10:53 +0000 http://www.ppchero.com/2008/01/21/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/#comment-6471 I think it's also important to differentiate your ads somehow too. Chances are if you know your customers like to see "Free Shipping" your competitors will know too. So include that on one line and throw your unique pitch on the other line. I think it’s also important to differentiate your ads somehow too. Chances are if you know your customers like to see “Free Shipping” your competitors will know too. So include that on one line and throw your unique pitch on the other line.

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