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	<title>Comments on: How to Write Ad Texts that Promise and Landing Pages that Deliver</title>
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	<link>http://www.ppchero.com/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Atlanta RealEstate</title>
		<link>http://www.ppchero.com/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/comment-page-1/#comment-52650</link>
		<dc:creator>Atlanta RealEstate</dc:creator>
		<pubDate>Fri, 11 Sep 2009 04:03:49 +0000</pubDate>
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		<description>Promise and Deliver. Basic concepts that will never fail, no matter what the medium. 

My AdWords campaign does just that and it delivers all day long...and for cheap!

Great article,

Rob</description>
		<content:encoded><![CDATA[<p>Promise and Deliver. Basic concepts that will never fail, no matter what the medium. </p>
<p>My AdWords campaign does just that and it delivers all day long&#8230;and for cheap!</p>
<p>Great article,</p>
<p>Rob</p>
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		<title>By: Joe</title>
		<link>http://www.ppchero.com/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/comment-page-1/#comment-6500</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Tue, 22 Jan 2008 20:33:46 +0000</pubDate>
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		<description>Hello Michael. We agree! Differentiating yourself from the pack is key!</description>
		<content:encoded><![CDATA[<p>Hello Michael. We agree! Differentiating yourself from the pack is key!</p>
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		<title>By: michaelportent</title>
		<link>http://www.ppchero.com/how-to-write-ad-texts-that-promise-and-landing-pages-that-deliver/comment-page-1/#comment-6471</link>
		<dc:creator>michaelportent</dc:creator>
		<pubDate>Mon, 21 Jan 2008 21:10:53 +0000</pubDate>
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		<description>I think it&#039;s also important to differentiate your ads somehow too. Chances are if you know your customers like to see &quot;Free Shipping&quot; your competitors will know too. So include that on one line and throw your unique pitch on the other line.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s also important to differentiate your ads somehow too. Chances are if you know your customers like to see &#8220;Free Shipping&#8221; your competitors will know too. So include that on one line and throw your unique pitch on the other line.</p>
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