Comments on: How To Write and Effectively Test Your PPC Ad Texts http://www.ppchero.com/how-to-write-and-effectively-test-your-ppc-ad-texts/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: SEO Pay on Results http://www.ppchero.com/how-to-write-and-effectively-test-your-ppc-ad-texts/comment-page-1/#comment-104618 SEO Pay on Results Mon, 22 Nov 2010 15:58:03 +0000 http://www.ppchero.com/?p=2537#comment-104618 Some great tips. Much appreciated. We are looking more and more into this so some great pointers. Some great tips. Much appreciated. We are looking more and more into this so some great pointers.

]]> By: Ricky C http://www.ppchero.com/how-to-write-and-effectively-test-your-ppc-ad-texts/comment-page-1/#comment-29288 Ricky C Mon, 09 Feb 2009 19:21:13 +0000 http://www.ppchero.com/?p=2537#comment-29288 Thanks for this tips especially the phase II, If i ever wanted to advertise my site using adwords, i will implement some of your tips here. Thanks again Thanks for this tips especially the phase II,
If i ever wanted to advertise my site using adwords, i will implement some of your tips here. Thanks again

]]> By: Michael W. http://www.ppchero.com/how-to-write-and-effectively-test-your-ppc-ad-texts/comment-page-1/#comment-28536 Michael W. Tue, 03 Feb 2009 00:42:29 +0000 http://www.ppchero.com/?p=2537#comment-28536 Nice post, Greg. I particular fond of that testing methodology you outlined. Phase II that breaks out permutations of your best performing ad from Phase I is where I find myself a lot and it's a good technique to evangelize. The thing I would stress most about ad copy testing is differentiation from your competitors. We all work in a lot of industries with clients that have similar products and offers to their competitors, and with ad copy, it's all about voicing that makes your ad stand out among the droves. Nice post, Greg. I particular fond of that testing methodology you outlined. Phase II that breaks out permutations of your best performing ad from Phase I is where I find myself a lot and it’s a good technique to evangelize.

The thing I would stress most about ad copy testing is differentiation from your competitors. We all work in a lot of industries with clients that have similar products and offers to their competitors, and with ad copy, it’s all about voicing that makes your ad stand out among the droves.

]]> By: Andy Komack http://www.ppchero.com/how-to-write-and-effectively-test-your-ppc-ad-texts/comment-page-1/#comment-28516 Andy Komack Mon, 02 Feb 2009 17:44:51 +0000 http://www.ppchero.com/?p=2537#comment-28516 Greg - great post with very helpful suggestions! Thank you for putting in the examples, including the Phase II & III ads. Gave me some new ad copy approaches to think about... Greg – great post with very helpful suggestions! Thank you for putting in the examples, including the Phase II & III ads. Gave me some new ad copy approaches to think about…

]]> By: Internet Advertising Agency http://www.ppchero.com/how-to-write-and-effectively-test-your-ppc-ad-texts/comment-page-1/#comment-28512 Internet Advertising Agency Mon, 02 Feb 2009 17:13:26 +0000 http://www.ppchero.com/?p=2537#comment-28512 Some great advice here. Thanks for providing an exact process that should be followed when testing ad copy. We continously test our ad copy, but I think sometimes we fail to see what made peole click as the copy is too similar, as you state in your article. Some great advice here. Thanks for providing an exact process that should be followed when testing ad copy. We continously test our ad copy, but I think sometimes we fail to see what made peole click as the copy is too similar, as you state in your article.

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