Comments on: Identifying & Improving Poor Landing Pages

By: Landing Page Elements to Test | Doppelpager

Landing Page Elements to Test | Doppelpager — Tue, 22 Nov 2011 14:49:42 +0000

[...] Headlines: Standard vs. Dynamic Headlines 2. Body Copy: Paragraphs vs. Bullet Points 3. Call-To-Action: [...]

By: The Seven Deadly Sins of Call To Action Buttons | Doppelpager

The Seven Deadly Sins of Call To Action Buttons | Doppelpager — Tue, 22 Nov 2011 13:46:04 +0000

[...] Deadly Sins series. We will be analyzing some of the worst practices for different components of landing pages. In doing so, we hope that you will gain some insights as to what you should improve on your own [...]

By: jasmine haas

jasmine haas — Wed, 06 Apr 2011 21:32:00 +0000

From what I understand, these optimization tips can be used across the board. The internet has become about instant gratification. It is probably best to not be wordy on a page that is meant for converting a viewer into a client. A majority of organic searchers are looking for specific information and land on your home page. If they find it there as easily as they can find it on a PPC landing page then you have converted them to clicking through to another page.

By: Mathew

Mathew — Thu, 03 Feb 2011 04:12:58 +0000

Definatley,
Keeping your WebPages Relevant and full of juicy keywords will see it jumping higher and higher in the SERP’s.

By: Ron

Ron — Fri, 24 Sep 2010 23:11:00 +0000

Great info & ideas
tenx

By: Neil

Neil — Thu, 23 Sep 2010 14:58:31 +0000

Good points. Often people do get too comfortable with their own work and cannot see the forest for the trees. Everyone can have a different opinion on the look of a Landing page for optimization. I personally like the numbers to decide through testing. Using the Google Website Optimizer allows quick multi-variant testing in this area. On the last one, you’d be surprised from the number of marketers who I have read about that “ugly websites” or landing pages work better for them. This may only be true for information products. It’s almost like if your website is too slick, your advice cannot be trusted. I’m not sure what that’s all about

By: Anand Mistry

Anand Mistry — Thu, 23 Sep 2010 05:13:46 +0000

This is really nice post. I have one big question for it. If we can optimize our landing page for PPC so, can we do it for organic landing page or not? If yes so, will it work or not?