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	<title>Comments on: Impression Share, Takin&#8217; it to the Streets</title>
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	<link>http://www.ppchero.com/impression-share-takin%e2%80%99-it-to-the-streets/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: bfehler</title>
		<link>http://www.ppchero.com/impression-share-takin%e2%80%99-it-to-the-streets/comment-page-1/#comment-134751</link>
		<dc:creator>bfehler</dc:creator>
		<pubDate>Wed, 04 May 2011 08:16:00 +0000</pubDate>
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		<description>Thans for the post! 

What I keep getting from clients is the question, &quot;how much more money should I really be investing here to improve my impression share&quot;

also, you mentioned that it is based on the industry, but surely the data varies depending on how targeted the campaigns are on a keyword level?</description>
		<content:encoded><![CDATA[<p>Thans for the post! </p>
<p>What I keep getting from clients is the question, &#8220;how much more money should I really be investing here to improve my impression share&#8221;</p>
<p>also, you mentioned that it is based on the industry, but surely the data varies depending on how targeted the campaigns are on a keyword level?</p>
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