http://www.ppchero.com/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/ Heroic Feats of Pay Per Click Management Tue, 07 Oct 2008 16:13:45 +0000 http://wordpress.org/?v=2.6 http://www.ppchero.com/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-7400 4 Ways to Beat Your Google AdWords Competition Fri, 22 Feb 2008 02:48:09 +0000 http://www.ppchero.com/2007/10/19/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-7400 [...] conversions without seeing a matching increase in your cost per click. While you need to read his entire post, here’s a super-fast, bare-bones summary. 1.) Optimize, Optimize, Optimize Precisely grouping [...] [...] conversions without seeing a matching increase in your cost per click. While you need to read his entire post, here’s a super-fast, bare-bones summary. 1.) Optimize, Optimize, Optimize Precisely grouping [...]

]]> http://www.ppchero.com/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-3661 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : 5 Additional Common PPC Mistakes… Thu, 08 Nov 2007 13:15:58 +0000 http://www.ppchero.com/2007/10/19/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-3661 [...] Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and not separating content from search. In this post I’d like to append to this list of 5 additional common mistakes one can make when managing their PPC Account. [...] [...] Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and not separating content from search. In this post I’d like to append to this list of 5 additional common mistakes one can make when managing their PPC Account. [...]

]]> http://www.ppchero.com/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-3631 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : 5 More Common PPC Mistakes… Wed, 07 Nov 2007 20:49:06 +0000 http://www.ppchero.com/2007/10/19/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-3631 [...] Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and not separating content from search. In this post I’d like to append to this list of 5 additional common mistakes one can make when managing their PPC Account. [...] [...] Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and not separating content from search. In this post I’d like to append to this list of 5 additional common mistakes one can make when managing their PPC Account. [...]

]]> http://www.ppchero.com/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-3385 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Just In Case You Missed It… Fri, 02 Nov 2007 20:06:58 +0000 http://www.ppchero.com/2007/10/19/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-3385 [...] Google’s Quality Score has done many things for the world of PPC, but in this post we explain how it has enabled advertisers to more aptly beat their competition! The four points to ponder are optimizing your account structure, creating relevant ads and relevant landing pages and finally bidding smartly. [...] [...] Google’s Quality Score has done many things for the world of PPC, but in this post we explain how it has enabled advertisers to more aptly beat their competition! The four points to ponder are optimizing your account structure, creating relevant ads and relevant landing pages and finally bidding smartly. [...]

]]> http://www.ppchero.com/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-2883 SearchCap: The Day In Search, October 19, 2007 · Seo Alchemist Sat, 20 Oct 2007 14:15:42 +0000 http://www.ppchero.com/2007/10/19/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-2883 [...] In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics, PPC Hero [...] [...] In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics, PPC Hero [...]

]]> http://www.ppchero.com/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-2852 My Ghillie » In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics Fri, 19 Oct 2007 14:49:17 +0000 http://www.ppchero.com/2007/10/19/in-google-adwords-bidding-wars-are-a-thing-of-the-past-beat-your-competition-with-these-4-tactics/#comment-2852 [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt All week we have focused on how to improve your Quality Score, … and had no choice in the matter. Google AdWords’ Quality Score and its dynamic formulas turned … management time giving you an edge. In another move towards transparency, Google this week announced [...] [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt All week we have focused on how to improve your Quality Score, … and had no choice in the matter. Google AdWords’ Quality Score and its dynamic formulas turned … management time giving you an edge. In another move towards transparency, Google this week announced [...]

]]>