Comments on: Increase PPC Conversion Rates by Targeting High Volume Locations http://www.ppchero.com/increase-ppc-conversion-rates-by-targeting-high-volume-locations/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Anand Mistry http://www.ppchero.com/increase-ppc-conversion-rates-by-targeting-high-volume-locations/comment-page-1/#comment-77439 Anand Mistry Mon, 05 Apr 2010 09:35:17 +0000 http://www.ppchero.com/?p=4343#comment-77439 Amber, That's really helpful but, I am working on eCommerce website. My product is office chair. So, How can i justify my targeted region in USA? This is really big market in USA & percentage ratio in all states are quite same. Can you give me some idea on it? Amber,

That’s really helpful but, I am working on eCommerce website. My product is office chair. So, How can i justify my targeted region in USA? This is really big market in USA & percentage ratio in all states are quite same. Can you give me some idea on it?

]]> By: Xurxo Vidal http://www.ppchero.com/increase-ppc-conversion-rates-by-targeting-high-volume-locations/comment-page-1/#comment-61143 Xurxo Vidal Wed, 25 Nov 2009 20:10:19 +0000 http://www.ppchero.com/?p=4343#comment-61143 @Al Yes you definitely want to exclude the states from the overall campaign to prevent any overlap and mixing of data. @Al Yes you definitely want to exclude the states from the overall campaign to prevent any overlap and mixing of data.

]]> By: Mark http://www.ppchero.com/increase-ppc-conversion-rates-by-targeting-high-volume-locations/comment-page-1/#comment-61117 Mark Wed, 25 Nov 2009 17:16:17 +0000 http://www.ppchero.com/?p=4343#comment-61117 I second Al's comment and question. I have thought about this for a client that has a service that has no specific local appeal. BUT, there are certain areas of the country that are far more prone to buying the service. I like the idea of geo-targeted landing pages. I'm going to give it a try. I second Al’s comment and question.

I have thought about this for a client that has a service that has no specific local appeal. BUT, there are certain areas of the country that are far more prone to buying the service. I like the idea of geo-targeted landing pages. I’m going to give it a try.

]]> By: Al Kuenn http://www.ppchero.com/increase-ppc-conversion-rates-by-targeting-high-volume-locations/comment-page-1/#comment-61112 Al Kuenn Wed, 25 Nov 2009 16:36:19 +0000 http://www.ppchero.com/?p=4343#comment-61112 Great Article. Do you exclude the states from the overall campaign when you create a state targeted campaign? Great Article. Do you exclude the states from the overall campaign when you create a state targeted campaign?

]]> By: Xurxo Vidal http://www.ppchero.com/increase-ppc-conversion-rates-by-targeting-high-volume-locations/comment-page-1/#comment-61104 Xurxo Vidal Wed, 25 Nov 2009 14:34:10 +0000 http://www.ppchero.com/?p=4343#comment-61104 Amber, This is an excellent strategy that I've had a lot of success with for several client's campaigns. Not only does it improve CTR and conversion rates, but also allows for greater control of where the budget is being spent. You can allocate a larger portion of the budget to higher converting states that may not be getting enough exposure because the budget is getting chewed up too quickly by higher volume states that don't convert as well for example. One problem with this strategy is that you may have to increase the total budget in the short term to prevent capping out too early on each of the new campaigns now that the budget is being split across several states (particularly if your CTR shoots up). This is especially true if you decide to target the 50 states individually. So instead of having one budget you now have 50 micro budgets. Just some food for thought when rolling this one out. Amber,

This is an excellent strategy that I’ve had a lot of success with for several client’s campaigns. Not only does it improve CTR and conversion rates, but also allows for greater control of where the budget is being spent.

You can allocate a larger portion of the budget to higher converting states that may not be getting enough exposure because the budget is getting chewed up too quickly by higher volume states that don’t convert as well for example.

One problem with this strategy is that you may have to increase the total budget in the short term to prevent capping out too early on each of the new campaigns now that the budget is being split across several states (particularly if your CTR shoots up). This is especially true if you decide to target the 50 states individually. So instead of having one budget you now have 50 micro budgets.

Just some food for thought when rolling this one out.

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