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Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and MorePosted by John on October 31, 2007 in Uncategorized |
Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations from real world PPC results. We decided to place all of that information into a single, cohesive handbook.
This handbook is intended to empower AdWords advertisers to embrace Quality Score and use it to their advantage. To give you a taste of what’s in the handbook, here are three sections you can read quickly and put into action today:
- Ignoring Quality Score Can Kill Your Campaigns: To understand why Quality Score is important, we first need to explain how it impacts your campaigns everyday.
- Why Google Likes Quality Score: Quality Score advances Google’s goal of enhancing the user experience, it has positive bottom-line revenue implications, and it negatively impacts “MFA” (made for AdSense) advertisers.
- Checklist to Boost Quality Score: This section is a cumulative checklist of what advertisers can and should do to optimize their AdWords accounts with Quality Score in mind. Print this list out and cross reference when creating/editing your campaigns!
While we still don’t know everything about Quality Score (nobody but Google does), this handbook is a great reference point for your AdWords efforts. The entire PPC Team has found this information to be a huge benefit. It is our hope that you find it as helpful and can put this information to use today!
Click here for the Inside Google AdWords Quality Score handbook.
October 31st, 2007 at 1:36 pm
Very nice, thanks! Might you offer a PDF or printable version?
November 20th, 2007 at 8:00 am
[...] AdWords is trying to provide accurate results with a quality score based system rather than having an auction based system where companies that have money to spend can rank #1 for a particular search query only because they can afford it even if they’re landing page is completely irrelevant and has nothing to do with the actual search query itself. Yes, I think I can say we all get frustrated when our minimum bids are higher than what we think they should be. And deciphering the quality score can be frustrating but lets face it, there are a ton of resources out there that can help one improve their quality score, and in turn, lower their minimum bids. If you’re personally having trouble understanding the quality score model, here’s some reading that outlines why Google likes the quality score and tips to boost your quality score. [...]