Comments on: Is DMA Targeting Within AdWords the Wave of the Future? http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Joe http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/comment-page-1/#comment-30818 Joe Thu, 26 Feb 2009 19:27:22 +0000 http://www.ppchero.com/?p=2645#comment-30818 @Dax: Yes, this is true. Google's DMAs do make a broad stroke when it comes to targeting. I think targeting by specific location is much a better strategy! @Dax: Yes, this is true. Google’s DMAs do make a broad stroke when it comes to targeting. I think targeting by specific location is much a better strategy!

]]> By: Dax http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/comment-page-1/#comment-30801 Dax Thu, 26 Feb 2009 16:33:14 +0000 http://www.ppchero.com/?p=2645#comment-30801 DMA's in many cases are much too large of a geographic area for most small businesses to target. Take for instance the Google DMA for Miami... well it's also Fort Lauderdale and down through the keys. That DMA covers hundreds of square miles. If I'm looking for a local pizza place in Miami, Purple Porpoise Pub located in Key West isn't really going to work for me. So in this particular example targeting by DMA wouldn't make sense. Google targeting by DMA really should be treated in a case by case scenario. DMA’s in many cases are much too large of a geographic area for most small businesses to target. Take for instance the Google DMA for Miami… well it’s also Fort Lauderdale and down through the keys. That DMA covers hundreds of square miles. If I’m looking for a local pizza place in Miami, Purple Porpoise Pub located in Key West isn’t really going to work for me. So in this particular example targeting by DMA wouldn’t make sense.

Google targeting by DMA really should be treated in a case by case scenario.

]]> By: Joe http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/comment-page-1/#comment-30098 Joe Thu, 19 Feb 2009 13:45:16 +0000 http://www.ppchero.com/?p=2645#comment-30098 @ Eloi: Thanks! That's very interesting that Google is doing a big push for YouTube in Europe. So YouTube is in the search partner network? That is bananas! Keep us posted on how YouTube performs for your campaigns (should you choose to test them out)! Thanks again! @ Eloi: Thanks! That’s very interesting that Google is doing a big push for YouTube in Europe. So YouTube is in the search partner network? That is bananas! Keep us posted on how YouTube performs for your campaigns (should you choose to test them out)! Thanks again!

]]> By: Eloi http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/comment-page-1/#comment-30084 Eloi Thu, 19 Feb 2009 09:32:03 +0000 http://www.ppchero.com/?p=2645#comment-30084 Wow, thats a great lecture I would have loved to be there, congratz on always getting your foot in the door PPC Hero ! Interesting that someone from Google says they can't monetize YouTube well enough, because over here in France, they are doing a massive push to get us to advertise on YouTube, sayong its amazing etc etc... Is it the same over on your side of the pond? and did you know, YouTube is now in the Search Network? I find that pretty bad... Wow, thats a great lecture I would have loved to be there, congratz on always getting your foot in the door PPC Hero !
Interesting that someone from Google says they can’t monetize YouTube well enough, because over here in France, they are doing a massive push to get us to advertise on YouTube, sayong its amazing etc etc… Is it the same over on your side of the pond?
and did you know, YouTube is now in the Search Network? I find that pretty bad…

]]> By: » Are DMAs For TV And The Internet The Same? Pay Per Click Journal - Pay Per Click Advertising Blog http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/comment-page-1/#comment-30023 » Are DMAs For TV And The Internet The Same? Pay Per Click Journal - Pay Per Click Advertising Blog Wed, 18 Feb 2009 16:41:53 +0000 http://www.ppchero.com/?p=2645#comment-30023 [...] that Google may be testing local geo-targeted advertising based on these DMAs. This is from the PPC Hero blog: Throughout the presentation Mr. Koehler focused his presentation on testing that Google has been [...] [...] that Google may be testing local geo-targeted advertising based on these DMAs. This is from the PPC Hero blog: Throughout the presentation Mr. Koehler focused his presentation on testing that Google has been [...]

]]> By: Joe http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/comment-page-1/#comment-30013 Joe Wed, 18 Feb 2009 14:40:29 +0000 http://www.ppchero.com/?p=2645#comment-30013 @Rob: Excellent comment! I think you may be on to something here. This is certainly a trend we'll be monitoring in the near future. And trying to stay ahead fo the curve! @Rob: Excellent comment! I think you may be on to something here. This is certainly a trend we’ll be monitoring in the near future. And trying to stay ahead fo the curve!

]]> By: Search Engine Positioning for Start up Business http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/comment-page-1/#comment-29995 Search Engine Positioning for Start up Business Wed, 18 Feb 2009 11:25:19 +0000 http://www.ppchero.com/?p=2645#comment-29995 [...] Is DMA Targeting Within AdWords the Wave of the Future? | The … [...] [...] Is DMA Targeting Within AdWords the Wave of the Future? | The … [...]

]]> By: Rob Stoesser http://www.ppchero.com/is-dma-targeting-within-adwords-the-wave-of-the-future/comment-page-1/#comment-29960 Rob Stoesser Wed, 18 Feb 2009 01:26:19 +0000 http://www.ppchero.com/?p=2645#comment-29960 "Or perhaps Google really does think that geo-targeted campaigns with a smaller, regional focus will be the face of paid search advertising." Personally, I believe this to be the case. In the words of Massachusetts politician Tip O'Neill, "All politics are local." So it would follow that a highly geo-targeted advertising model would allow marketers to speak to the slight, but meaningful, nuances that matter greatly at the local-market level. Case in point: While at Ford Motor Company, dealers in the same county would insist that "my customers are different" (from the other Ford dealer's customers in the same county). Turns out, that was the truth. And Google is paving the way for micro-market success. “Or perhaps Google really does think that geo-targeted campaigns with a smaller, regional focus will be the face of paid search advertising.” Personally, I believe this to be the case. In the words of Massachusetts politician Tip O’Neill, “All politics are local.” So it would follow that a highly geo-targeted advertising model would allow marketers to speak to the slight, but meaningful, nuances that matter greatly at the local-market level. Case in point: While at Ford Motor Company, dealers in the same county would insist that “my customers are different” (from the other Ford dealer’s customers in the same county). Turns out, that was the truth. And Google is paving the way for micro-market success.

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