Comments on: It’s Official: New Ad Placements on Google

By: Google Bottom Ad Placements Eroding CTR | Fix Your Adwords Campaign Today. Call 021 300 1952

Fri, 11 Nov 2011 03:06:06 +0000

[...] wrote a post last week about the new Google ad placements. It took a while for me to spot an instance of an ad at the bottom of search results, but I finally [...]

By: Anon

Anon — Thu, 10 Nov 2011 14:13:00 +0000

Being a sceptic here but Google don’t aim to optimise CTR, only so far as it related to revenue…
- what they have kind of done here is reduce the number of ads on the page, so the ‘cheaper’ position ads are not around and the only space for advertisers is the more expensive top area – maybe they want people bidding more aggressively…

By: Jeff Allen

Jeff Allen — Fri, 04 Nov 2011 15:45:00 +0000

Good points. I lean towards thinking that Google must have seen an improvement in CTR since it’s how they generate revenue. Of course, they are always going back and forth between giving users what they are looking for, where they want it, and making advertisers happy. Hopefully someone will do some eye tracking quickly and tell us if the ads at the bottom get as much/more heat than ads served on the side!

By: Jeff Allen

Jeff Allen — Fri, 04 Nov 2011 15:45:00 +0000

By: Jeff Allen

Jeff Allen — Fri, 04 Nov 2011 15:45:00 +0000

By: Melanie

Melanie — Fri, 04 Nov 2011 15:13:00 +0000

Hmm…do you think this was really done because it fit “better into the user’s flow”? Or do you think it was done to appease all of us PPC advertisers because they keep taking over the right panel with local search results?

First they added the local map to the right panel which remained in place when users scrolled down the page, ultimately covering the PPC ads.

Then yesterday they made an update to the local search results…once again which resides in the right rail and again takes up the space where the PPC ads should be appearing.

I for one have been getting annoyed with theses changes so I almost feel like this was just done as a compromise rather than a benefit. But we’ll see.