Why, oh why do our PPC accounts play such a Wicked Game with our hearts and our metrics? Well PPC Hero Lovers, it’s February and what a better time to give you the gift of knowledge with a series about Tryin’ A Little Tenderness in your accounts. We will take you through 4 PPC “break-ups” and offer ways you can win your account’s affections back! It might also help to take your PPC account out for dinner every once in a while…
Here’s a quick look at what we will be covering in the next week. Make sure to check back daily because Everything We Do, We Do It For You and your PPC success!
Monday: CTR Healing: Raising Click Through Rate For Better Performance – Dave
Tuesday: Love Me Tender: Uploading Negatives Into Bing – Felicia
Wednesday: Let’s Stay Together: Merging AdWords & Analytics Reporting – Sarah
Thursday: Hopelessly Devoted To Revenue: A PPC Story – Kayla
Friday: Series Wrap Up: Every Little Thing We Do Is Magic
Thanks for reading PPC Hero, mi amours….
Felicia is an Account Manager at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC advertising. Learn more about Hanapin Marketing's pay-per-click management services.
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