Comments on: Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes http://www.ppchero.com/kick-your-quality-scores-back-into-gear-with-a-few-ad-text-changes/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Regcure http://www.ppchero.com/kick-your-quality-scores-back-into-gear-with-a-few-ad-text-changes/comment-page-1/#comment-52618 Regcure Thu, 10 Sep 2009 19:42:09 +0000 http://www.ppchero.com/?p=3651#comment-52618 The quality score with yahoo needs work Ill have to ad group with the same keyword testing and the one with the higher quality score ends up cost more per click very confusing. The quality score with yahoo needs work Ill have to ad group with the same keyword testing and the one with the higher quality score ends up cost more per click very confusing.

]]> By: Robby Keller http://www.ppchero.com/kick-your-quality-scores-back-into-gear-with-a-few-ad-text-changes/comment-page-1/#comment-48111 Robby Keller Wed, 29 Jul 2009 06:07:58 +0000 http://www.ppchero.com/?p=3651#comment-48111 What I have found that works is check your stats for a years time and group your adgroups based on past click through rates. For instance all your 5 percent ctrs put those in one group that way you dont have lower ctrs interferring with your 5 percent you got going as a whole. This is will give you a great quality score. Your lower ctrs put those in a group by themselves. One trick they may work is too put good converting keywords with low ctrs with some keywords that dont convert well but have a high ctr is will increase the strength of your lower ctrs and youll get a higher rank for them you kinda of have to weigh wether its worth it or not for some keywords. What I have found that works is check your stats for a years time and group your adgroups based on past click through rates. For instance all your 5 percent ctrs put those in one group that way you dont have lower ctrs interferring with your 5 percent you got going as a whole.

This is will give you a great quality score.

Your lower ctrs put those in a group by themselves.

One trick they may work is too put good converting keywords with low ctrs with some keywords that dont convert well but have a high ctr is will increase the strength of your lower ctrs and youll get a higher rank for them you kinda of have to weigh wether its worth it or not for some keywords.

]]> By: Dan PPCPROZ http://www.ppchero.com/kick-your-quality-scores-back-into-gear-with-a-few-ad-text-changes/comment-page-1/#comment-46800 Dan PPCPROZ Thu, 16 Jul 2009 13:44:28 +0000 http://www.ppchero.com/?p=3651#comment-46800 Great post Amber. Thanks for the link to Teasley. You didn't mention the issue of running a new ad against a control ad... the control ad, with history, will has an unfair position advantage. I solve this issue by copying the control, deleting it, and running a new ad, a simple solution, although now both ads will appear lower, but at least its a fair test. Great post Amber.

Thanks for the link to Teasley.

You didn’t mention the issue of running a new ad against a control ad…

the control ad, with history, will has an unfair position advantage.

I solve this issue by copying the control, deleting it, and running a new ad, a simple solution, although now both ads will appear lower, but at least its a fair test.

]]> By: Thumoney http://www.ppchero.com/kick-your-quality-scores-back-into-gear-with-a-few-ad-text-changes/comment-page-1/#comment-46205 Thumoney Fri, 10 Jul 2009 22:47:57 +0000 http://www.ppchero.com/?p=3651#comment-46205 Nice to see a post on quality score again, Amber :) I see differences between $6,25 per click to $0,65 per click at the moment in one of my campaigns, and the QS only varies between 5-8. So QS is key to get costs under control and make profit in the end, so it is one of the most important things to master with Adwords, yes. One thing confused me a bit as you said: "Most PPC advertisers should know that the Quality Score is mainly based off how well your keywords relate to your ad text and landing pages. There are other factors that affect Quality Score but this is the main one." ... and then go on to say that CTR is the most important part. As far as I know and Google also said it so: http://www.thumoney.com/how-to-get-a-great-quality-score-on-google-adwords/ , #1 factor is CTR, #2 is relevancy and #3 landing page quality. Nice to see a post on quality score again, Amber :) I see differences between $6,25 per click to $0,65 per click at the moment in one of my campaigns, and the QS only varies between 5-8. So QS is key to get costs under control and make profit in the end, so it is one of the most important things to master with Adwords, yes.

One thing confused me a bit as you said: “Most PPC advertisers should know that the Quality Score is mainly based off how well your keywords relate to your ad text and landing pages. There are other factors that affect Quality Score but this is the main one.”

… and then go on to say that CTR is the most important part. As far as I know and Google also said it so: http://www.thumoney.com/how-to-get-a-great-quality-score-on-google-adwords/ , #1 factor is CTR, #2 is relevancy and #3 landing page quality.

]]> By: PPC Curious http://www.ppchero.com/kick-your-quality-scores-back-into-gear-with-a-few-ad-text-changes/comment-page-1/#comment-46194 PPC Curious Fri, 10 Jul 2009 22:05:08 +0000 http://www.ppchero.com/?p=3651#comment-46194 This is probably for another post, but how much do you weigh out conversion rate of an ad compared to click through rate? This is probably for another post, but how much do you weigh out conversion rate of an ad compared to click through rate?

]]> By: Susan Tatum http://www.ppchero.com/kick-your-quality-scores-back-into-gear-with-a-few-ad-text-changes/comment-page-1/#comment-45982 Susan Tatum Thu, 09 Jul 2009 14:48:28 +0000 http://www.ppchero.com/?p=3651#comment-45982 Amber, You make some very good points. If only it really were this simple. What if the ads with the lower click-through rates are delivering more conversions? Susan Amber,

You make some very good points. If only it really were this simple. What if the ads with the lower click-through rates are delivering more conversions?

Susan

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