Comments on: Learn How Google’s Newest Quality Score Update Will Affect Your Accounts http://www.ppchero.com/learn-how-google%e2%80%99s-newest-quality-score-update-will-affect-your-accounts/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Willi http://www.ppchero.com/learn-how-google%e2%80%99s-newest-quality-score-update-will-affect-your-accounts/comment-page-1/#comment-22325 Willi Wed, 05 Nov 2008 11:44:39 +0000 http://www.ppchero.com/?p=1638#comment-22325 I found an interesting article about that http://searchengineland.com/what-google-adwords-really-changed-last-night-15365.php I found an interesting article about that

http://searchengineland.com/what-google-adwords-really-changed-last-night-15365.php

]]> By: Michelle http://www.ppchero.com/learn-how-google%e2%80%99s-newest-quality-score-update-will-affect-your-accounts/comment-page-1/#comment-22309 Michelle Wed, 05 Nov 2008 02:07:26 +0000 http://www.ppchero.com/?p=1638#comment-22309 Quoting... "Before this update, if the ad with the highest Ad Rank didn’t meet the “quality threshold” to enter into the top ad placement, NO ads made it in the yellow box at the top of the SERPs! Now, if an ad with a lower Ad Rank meets the “quality threshold” it can enter into the top ad placement – even if it means jumping over other ads." This sounds like CPC becomes irrelevant? Why bid up if better quality ads are going to leap-frog over your ad and become premium placement even when bid position places them lower on the page? Of course you increase your chance of top placement by having good QS and a higher bid, since Ad Rank is the product of the two... Conversely, what happens when you WANT to be in position 5? I don't like idiot clicks. Quoting…
“Before this update, if the ad with the highest Ad Rank didn’t meet the “quality threshold” to enter into the top ad placement, NO ads made it in the yellow box at the top of the SERPs! Now, if an ad with a lower Ad Rank meets the “quality threshold” it can enter into the top ad placement – even if it means jumping over other ads.”

This sounds like CPC becomes irrelevant? Why bid up if better quality ads are going to leap-frog over your ad and become premium placement even when bid position places them lower on the page? Of course you increase your chance of top placement by having good QS and a higher bid, since Ad Rank is the product of the two…

Conversely, what happens when you WANT to be in position 5? I don’t like idiot clicks.

]]> By: OnlineMediaLimited.Com http://www.ppchero.com/learn-how-google%e2%80%99s-newest-quality-score-update-will-affect-your-accounts/comment-page-1/#comment-22278 OnlineMediaLimited.Com Tue, 04 Nov 2008 10:27:40 +0000 http://www.ppchero.com/?p=1638#comment-22278 The first change is not really anything new though is it? Position has also been normalised... Silv The first change is not really anything new though is it?

Position has also been normalised…

Silv

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