Comments on: Learn the Basics of Testing Ad Copy: A PPC Primer http://www.ppchero.com/learn-the-basics-of-testing-ad-copy-a-ppc-primer/ Heroic Feats of Pay Per Click Management Wed, 03 Dec 2008 23:13:13 +0000 http://wordpress.org/?v=2.6.3 By: John http://www.ppchero.com/learn-the-basics-of-testing-ad-copy-a-ppc-primer/#comment-6718 John Wed, 30 Jan 2008 19:24:20 +0000 http://www.ppchero.com/2008/01/28/learn-the-basics-of-testing-ad-copy-a-ppc-primer/#comment-6718 Michael, An adCenter rant article probably isn't too far down the road... You're absolutely correct about the number of ads to test at one time. Our team recently inherited an account from another firm and in practically every ad group there were 6 or 7 ads that had no clear purpose or direction for testing. It was a blatant reminder of the age old adage: KISS. Keep it Simple Stupid! Testing ad copy is important, but not at the sake of your sanity. : ) Michael,

An adCenter rant article probably isn’t too far down the road…

You’re absolutely correct about the number of ads to test at one time. Our team recently inherited an account from another firm and in practically every ad group there were 6 or 7 ads that had no clear purpose or direction for testing. It was a blatant reminder of the age old adage: KISS. Keep it Simple Stupid! Testing ad copy is important, but not at the sake of your sanity. : )

]]> By: (EMP) E-Marketing Performance » : » Team Reading List 1.30.08 http://www.ppchero.com/learn-the-basics-of-testing-ad-copy-a-ppc-primer/#comment-6712 (EMP) E-Marketing Performance » : » Team Reading List 1.30.08 Wed, 30 Jan 2008 15:31:46 +0000 http://www.ppchero.com/2008/01/28/learn-the-basics-of-testing-ad-copy-a-ppc-primer/#comment-6712 [...] Learn the Basics of Testing Ad Copy: A PPC Primer [...] [...] Learn the Basics of Testing Ad Copy: A PPC Primer [...]

]]> By: michaelportent http://www.ppchero.com/learn-the-basics-of-testing-ad-copy-a-ppc-primer/#comment-6694 michaelportent Wed, 30 Jan 2008 00:11:39 +0000 http://www.ppchero.com/2008/01/28/learn-the-basics-of-testing-ad-copy-a-ppc-primer/#comment-6694 "MSN’s adCenter is a step behind when it comes to testing ad copy." adCenter is a step behind on everything. But that's another article, right? =P Another important thing when testing ad copy (I think) is to keep the total number of variations in each ad group between 3-4 unless you're getting thousands upon thousands of impressions/clicks per day. For lower-traffic campaigns, if you test 7-8 ad variations, none of them will get enough looks in a week to make conclusive judgments about which one(s) were most effective. “MSN’s adCenter is a step behind when it comes to testing ad copy.”

adCenter is a step behind on everything. But that’s another article, right? =P

Another important thing when testing ad copy (I think) is to keep the total number of variations in each ad group between 3-4 unless you’re getting thousands upon thousands of impressions/clicks per day. For lower-traffic campaigns, if you test 7-8 ad variations, none of them will get enough looks in a week to make conclusive judgments about which one(s) were most effective.

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