Comments on: Learn the Basics of Testing Ad Copy: A PPC Primer

By: Jerome hambrick

Jerome hambrick — Sat, 11 May 2013 14:49:00 +0000

Great article John…as a new copywriter…this is valuable information.

By: PPC Hero

PPC Hero — Tue, 08 Jan 2013 13:27:00 +0000

You should run your test until you have significantly significant data. Make sure that you have enough clicks/impressions to know which ad is winning. We use the Teasley Calculator around here (http://www.teasley.net/calculator.html).

By: Akeila

Akeila — Tue, 08 Jan 2013 12:46:00 +0000

How long should you test ad copy to determine which ad performs the best?

By: Julio Camarena

Julio Camarena — Sun, 19 Aug 2012 10:59:00 +0000

If you want to test out your ads, to turn on the rotation is a must, google indeed optimize for a better ad, bust most of the time they don’t give a fair chance to “prove” which ad gets better results .. a human can do that far better.

By: Team Reading List 1.30.08 | Pole Position Marketing

Team Reading List 1.30.08 | Pole Position Marketing — Tue, 20 Mar 2012 00:01:18 +0000

[...] Learn the Basics of Testing Ad Copy: A PPC Primer [...]

By: The Ultimate List of PPC Ad Testing Resources | The ClickEquations Blog

The Ultimate List of PPC Ad Testing Resources | The ClickEquations Blog — Mon, 25 Apr 2011 12:38:04 +0000

[...] outs of campaign settings, test design, ideas for testing and how to analyze the results. BasicsLearn the Basics of Testing Ad Copy: A PPC Primer by John LeeWant to Double Conversions in One Month? Split Those Ad Groups by David SzetelaMeasuring [...]

By: John

John — Wed, 30 Jan 2008 19:24:20 +0000

Michael,

An adCenter rant article probably isn’t too far down the road…

You’re absolutely correct about the number of ads to test at one time. Our team recently inherited an account from another firm and in practically every ad group there were 6 or 7 ads that had no clear purpose or direction for testing. It was a blatant reminder of the age old adage: KISS. Keep it Simple Stupid! Testing ad copy is important, but not at the sake of your sanity. : )

By: (EMP) E-Marketing Performance » : » Team Reading List 1.30.08

(EMP) E-Marketing Performance » : » Team Reading List 1.30.08 — Wed, 30 Jan 2008 15:31:46 +0000

[...] Learn the Basics of Testing Ad Copy: A PPC Primer [...]

By: michaelportent

michaelportent — Wed, 30 Jan 2008 00:11:39 +0000

“MSN’s adCenter is a step behind when it comes to testing ad copy.”

adCenter is a step behind on everything. But that’s another article, right? =P

Another important thing when testing ad copy (I think) is to keep the total number of variations in each ad group between 3-4 unless you’re getting thousands upon thousands of impressions/clicks per day. For lower-traffic campaigns, if you test 7-8 ad variations, none of them will get enough looks in a week to make conclusive judgments about which one(s) were most effective.